Associate Professor of the Sport, Arts and Entertainment Management Program
Office: West Penn 1112
Phone: 412-392-4210
Email: pbeal@pointpark.edu
LinkedIn Twitter
Blog: Entertainment Marketing and Media Essentials (EMME)
Courses Taught
Graduate: Advertising, Marketing
Undergraduate: Media Management, New Media Marketing and Sport, Arts and Entertainment Marketing and Promotions
Bio
Paige Beal's teaching builds on 25 plus years successfully managing media properties including internet, cable, radio, and print. Her career in Pittsburgh includes site manager of Pittsburgh.com (Cox), general manager of WRRK-FM (Benns Communications), general sales manager at WWSW AM/FM (Clear Channel), regional sales manager at AT&T Media Services (now Comcast Spotlight.)
Beal is a current board member of the Media Association of Pittsburgh (MAP) and the New Hazlett Theater. She is a graduate of Leadership Pittsburgh and a member of the American Marketing Association, the International Radio and Television Society Foundation, Inc, and IEG sponsorship.com. Beal was also the past president of the Pittsburgh Radio and TV Club (now MAP) and the grateful recipient of “Best Media Professional," “Best Internet Professional,” and the Art Stein Award.
Education
B.A., sociology and psychology, Hood College, Frederick, Md.
M.B.A., University of Pittsburgh Katz Graduate School of Business
Presentations/Conferences/News Features
"J.C.Penney trading spaces in Monroeville Mall,"
Pittsburgh Tribune-Review, July 16, 2011.
"Blog: Paige Beal on top ticketed attractions in Pittsburgh," Pop City Media, May 25, 2011.
"Value-conscious shoppers feed growth of discount grocery chains" Pittsburgh Tribune-Review, March 6, 2011.
"Macy's bows to local tastes," Pittsburgh Tribune-Review, December 24, 2010.
"'No down side' for Pittsburgh businesses as students arrive," Pittsburgh Tribune-Review, August 25, 2010.
“Click This: Using Clickers to Engage College Students and for Summative Assessment” June 29th 2010 at the Summer Faculty Institute for the Community College of Allegheny College.
"Real Brew, Virtual Marketing" Pittsburgh Tribune-Review, July 27, 2010.
Keynote Speaker “National Arts Reach Conference” New York City 2009. Delivered an address entitled: “From the Big Screen to the Small – Mobile Marketing and the Arts” with colleague Jamie Grady.
Workshop Leader: “Best Practices in Survey Design” for the Greater Pittsburgh Arts Council 2008.
Workshop CoLeader: “Love (and Know) Thy Audience” developed and delivered in conjunction with Kate Prescott, Prescott and Associates to the Greater Pittsburgh Arts Council members 2008.
Conferences:The Direct Marketing Association Direct/Interactive Marketing Seminar for Professors Direct/Interactive Marketing Seminar for Professors at Georgetown University in Washington, DC. Interactive Advertising Bureau Leadership Forum: User-Generated Content & Social Networking NYC, NY, International Assembly for Collegiate Business Education (IACBE) Annual Conference, Orlando, FLA.
Awards/Recognition
PRTC "Art Stein Memorial Award"
PRTC "Best Professional – Internet"
PRTC "Most Valuable Professional Overall – Media"
Graduate of Leadership Pittsburgh
Certificates
QM – Quality Matters Peer Certification and Google Adwords Certification