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School of Business

Marketing Minor

MINORS PROGRAM GUIDE | SCHEDULE OF COURSES | REQUEST A MINOR FORM

A student in the School of Business gives a presentation.

Choosing a marketing minor is an excellent choice for just about every major.  Marketing is a skill set that applies to almost every field of study.  It gives you skills in research, strategy and planning that increase the value of the education in your major.

According to the Bureau of Labor Statistics, the demand for marketing skills through 2014 is projected to grow between 18 percent and 26 percent.  As demands grows, so grows the compensation. The Bureau of Labor Statistics puts the average starting annual salary for a marketing major at $33,000 – and the upper end of marketing management with a mean annual salary topping $97,000.  Marketing is a skill set that our students can use to find good job opportunities.

Marketing Course Descriptions

The following courses need to be completed to earn a minor in marketing.

MATH 175 Statistics
Data analysis and charts, rules of probability, conditional probability, distributions, random variables, sampling, confidence interval estimates, hypothesis testing, regression and correlation. Prerequisite: MATH 150 or MATH 165 or College Preparatory Algebra.

BMGT 204 Salesmanship
Product sales with emphasis on the selling process: knowledge of the product, consumer motivation, product management and direct sales.

BMGT 205 Principles of Marketing
   
Study of functions, institutions, marketing structure tools, career opportunities and the preparation of a complete marketing campaign for a job.

BMGT 303 International Business
An introduction to the tools and techniques for successful competition in the international marketplace. Clarification of such issues as marketing objectives; environmental and competitors’ analyses; and product, pricing and promotion strategies applicable to a variety of national settings. Prerequisites: BMGT 205, 303.

BMGT 304 International Marketing   

An introduction to the tools and techniques for successful competition in the international marketplace. Clarification of such issues as marketing objectives; environmental and competitors’ analyses; and product, pricing and promotion strategies applicable to a variety of national settings. Prerequisites: BMGT 205, 303.

BMGT 311 Marketing Research   
The analysis, interpretation, application and forecasting of research findings. The case method is used extensively. Prerequisites: BMGT 205; MATH 175.

BMGT 411 Advanced Marketing Management   
Planning and coordinating a dynamic and aggressive marketing campaign and synthesizing the tools of marketing. Prerequisites: BMGT 205; Senior standing.