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School of Business

Marketing Minor

MINORS PROGRAM GUIDE | REQUEST FOR A MINOR FORM | COURSE DESCRIPTIONS | SCHEDULE OF COURSES

Pictured is a Point Park student shaking hands with an employer at the sport, arts, entertainment, and media career event.

Choosing a marketing minor is an excellent choice for just about every major. Marketing is a skill set that applies to almost every field of study. It gives you skills in research, strategy and planning that increase the value of the education in your major.

The Bureau of Labor Statistics puts the average starting annual salary for a marketing major at $33,000 – and the upper end of marketing management with a mean annual salary topping $97,000. Marketing is a skill set you can use to find good job opportunities.

Marketing Minor Course Offerings

To earn a minor in marketing, 21 credits need to be completed through the following courses:

  • Salesmanship
  • Principles of Marketing
  • International Business
  • International Marketing
  • Marketing Research
  • Advanced Marketing Management
  • Statistics

For comprehensive descriptions of these courses, see the School of Business course descriptions catalog.