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Rowland School of Business

Marketing in the SAEM Program

Pictured is Rebecca Shore, SAEM alumna and marketing planning specialist for Dick's Sporting Goods. | Photo by Gracey Evans
SAEM alumna Rebecca Shore is a marketing planning specialist for Dick's Sporting Goods.

Sports, arts and entertainment companies and organizations are supported financially through the sales and marketing of tickets and/or advertising and sponsorships. Students in the SAEM program taking marketing courses will learn the skills necessary to successfully manage business operations in these fields.

SAEM Alumni Working in Marketing

Our SAEM alumni working in entertainment management include:

  • Joseph Adams, digital acquisition expert for Gymboree
  • Robby Bell, social media manager for the Rivers Casino
  • Caroline Bovalino, director of social media and PR, Smith Brothers Agency
  • Frank McDade, marketing and content strategy manager for PwC Experience Center
  • Lucy Osinski, business development consultant for Winston Baker
  • Herbie Pallotta, director of social media and digital content at Downtown Grand Las Vegas
  • Melissa Redman, VP of operations and marketing at IQ Escape

Marketing Faculty, Course Work and Internships

Assistant Professors Paige Beal, M.B.A., and David Rowell, M.F.A., bring media and marketing experience to the classroom while Associate Professor Ed Traversari, M.B.A., shares his expertise in advertising, PR and social media. Dick Roberts, president of New Perspective Communications and Roberts Communications USA, also teaches marketing courses in the SAEM program.

Marketing courses in the SAEM program include:

  • Advertising, Public Relations and Social Media
  • Digital Marketing
  • Ecommerce
  • Graphic Design II
  • Media Management
  • Ticketing

Additionally, a full-semester internship, working with industry professionals, is required to complete the SAEM degree program. Multiple internships throughout the program are encouraged.

Learn more about the SAEM program.