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Rowland School of Business

PromoWest Stage AE Workshop


SAEM Workshop: Learning from venue innovators, Stage AE/PromoWest

PromoWest StageAE executive panel meet with SAEM studentsThe executive team from PromoWest, operators of the new Stage AE performance venue on Pittsburgh's North Shore, shared their time and expertise with Point Park University students in a workshop moderated by SAEM professional in residence and veteran promoter Ed Traversari.

The PromoWest panelists were:

  • Scott Steineker, president;
  • Doug Herrmann, general manager;
  • Kate Srigley, director of sponsorship; and
  • Renee Lutz, director of special events.

The team answered dozens of questions about the amphitheater opening and plans for its operation.

Students offered feedback on what they learned from the workshop:

"... The amphitheater is going to be an indoor and outdoor complex, running all year long; it is only the second of its kind. Promo West is hoping to build more, having at least five other cities in mind...Every one of the panelists mentioned networking, and making connections.  Pat Lucas made a very valid point, saying that you should stay connected with the connections you make.  Even if it is just calling to see what is new in the business or if any help is needed with anything, it always shows you are dependable and committed."

-- Alyssa Lewis, SAEM major

"... PromoWest books their bands for Stage AE Pittsburgh in Columbus, Ohio...that is a process PromoWest calls “block booking. I learned that in addition to the anticipated 150-175 concerts they plan to have, they are also open to hosting a variety of events such as weddings, proms and corporate events."

-- Ken Musgrave, Business minor

"... I love the idea of the indoor/outdoor venue.  That is so rare and a first in Pittsburgh. I really think that this venue will get a lot of attention and attendees for the different events because it is a year round venue.  Secondly, it was mentioned that ticket sales will very rarely be above $40, which is really hard to find anywhere.  The workshop definitely made me feel as if I’m grasping what is going on in the outside world because our SAEM professors.  They not only have the experience but also present us with the information in a manner that makes us want to learn and absorb it." 

-- Kelsey Robertson, SAEM major

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