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School of Communication

Alumni Profile: David Peart

Vice President, Business Partnerships, Pittsburgh Penguins

David Peart of the Pittsburgh Penguins

As the team’s vice president of business partnerships, David Peart creates sponsorship opportunities for founding partners of the new Consol Energy Center. He returned to Pittsburgh in 2009 after 15 years in revenue generation, marketing and venue planning for sports and entertainment facilities across the country.

Peart accepted the opportunity, “almost too good to pass up,” to work with the Penguins again and be a part of the Consol Energy Center project. His experience with new facilities includes American Airlines Center in Dallas, Reliant Stadium in Houston and the San Francisco 49ers’ proposed stadium.

Peart says his work in sports-related fields started back at Point Park, where faculty and alumni worked hard to get students practical experience. “I had an internship my sophomore year that was the direct result of an individual, a couple of years ahead, who was actively helping to bring students into business.”  

The opportunity gained him a job at KQV Radio in production of Penguin games. He moved to the team when it took radio rights in-house, and he worked in corporate sales during the early 1990s and two Stanley Cup championship seasons. During this time, Peart obtained a master’s in public management at Carnegie Mellon University and started working for SMG, where he sold sponsorships for arenas, stadiums, convention centers and other venues in the company’s western region. He later served as a vice president with Southwest Sports Group and professional teams including the Dallas Stars, Houston Texans, and San Francisco 49ers. He recently he ran his own consulting company.

Peart is planning for six to eight founding partners at the Consol Energy Center. The long-term, seven-figure deals will allow companies to sponsor entry gates, concourses and other “landmark” areas and to host interactive exhibits, such as a planned all-time team zone and hall of fame. He says that economic conditions continue to limit traditional sponsorship categories, and that his team must seek nontraditional sponsors and develop new ways to create value for companies that invest. “Here in Pittsburgh, we’re fortunate that sports are such an important part of the region.” Peart notes that the city has been more resilient than other parts of the country and that the only sports naming rights deal completed in an 18- to 24-month period was the Consol Energy Center.

He hopes to involve Point Park students in the new facility and provide opportunities for them to “experience some of the things we have to offer here.”