The dual M.A. in Journalism & Mass Communication and M.B.A. degree program allows students to obtain both degrees in as little as two years of full-time course work. The dual degree program’s initial curriculum has been designed for students who plan to, or already work in, management and executive positions in the public relations, advertising, integrated marketing communications, or comprehensive marketing professions and industries.
(Public Relations/Advertising Agency/Department Management Concentration)
School of Communication Requirements: 6-15 credits
- JOUR 503—Writing & Editing in the Journalistic Style (waivable, elective substituted)
- JOUR 518—Communication Law & Regulation (waivable, elective substituted)
- JOUR 519—Sociology of Journalism and Media Ethics (waivable, elective substituted)
- JOUR 535—Advertising and Public Relations Agency/Department Management
- JOUR 593—Applied Mass Communication Research Methods
School of Communication Electives: 12-21 credits
Select four (4) of the following nine (9) School of Communication courses, or select 5, 6, or 7 of them if JOUR 503, JOUR 518 and/or JOUR 519 has/have been waived (a student may also be barred from enrolling in one or more of these courses based on his/her previous academic work and/or professional experience): 12-21 credits.
- JOUR 521—Writing for Public Relations
- JOUR 526—Principles of Advertising
- JOUR 527—Principles of Public Relations
- JOUR 530—Creativity and Managing Creative People
- JOUR 531—Advertising and Public Relations Research
- JOUR 533—Media Planning and Evaluation
- JOUR 538—Integrated Marketing Communications
- JOUR 539—Public Relations for Non-profit Organizations
- JOUR 540—Freelance Communications and Consulting
Required M.B.A. courses: 27 credits
- MBA 511—Accounting for Managers
- MBA 570—Global Environment of Business
- MBA 571—Legal Environment of Business
- MBA 572—Marketing
- MBA 573—Corporate Finance
- MBA 574—Organizational Behavior
- MBA 576—Quantitative Methods
- MBA 577—Strategic Planning
- MBA 578—Managerial Methods
Total credits for dual degree program: 54 credits
Applicants to the dual-degree program must complete admissions applications for both the M.B.A. degree program and the M.A. in journalism and mass communication degree program, and students must be accepted by both programs to pursue the dual degree option.
Courses
Learn more about the Dual M.A./M.B.A. courses offered at Point Park University by visiting the School of Communication course descriptions page.
