Shian-Li McGuire entered the M.A./M.B.A. program to achieve multiple career goals. Read her story.
Earn an M.A. in journalism/mass communication and an M.B.A.
The Master of Arts in journalism and mass communication / Master of Business Administration program allows students to obtain both degrees in as little as two years of full-time course work. This rigorous program is designed for highly motivated students who work or plan to work in management and executive positions in advertising, broadcasting, integrated marketing communications, print/digital media, public relations or related industries. Students in the program choose one of three M.A. concentrations, while the M.B.A. courses provide the necessary business skills in areas such as finance, managerial methods, organizational management and strategic skills. To enter this program, prospective students must complete admissions applications and be accepted for both the M.B.A. and the M.A. programs. PROGRAM GUIDE
Public Relations and Advertising Management Concentration
This concentration is designed for students who plan to, or already work in, management and executive positions in the public relations, advertising, integrated marketing communications, or comprehensive marketing professions and industries. Relevant job titles include: president, CEO, vice president, managing director, partner, director or manager of divisions/departments. PROGRAM GUIDE
Print/Digital Media Management Concentration
This concentration is designed for students who plan to, or already work in, management and executive positions at companies that publish newspapers, magazines and/or newsletters, whether on paper, online or both. Relevant job titles include: publisher, CEO, president, CFO, general manager, business manager, advertising director, circulation director, and production director. PROGRAM GUIDE
Broadcast/Digital Media Management Concentration
This concentration is designed for students who plan to, or already work in, management and executive positions at companies involved in broadcast, cable, satellite and/or online television; and/or broadcast, satellite and/or online radio. Relevant job titles include: president, general manager, CFO or business manager, advertising or marketing director, and news director. PROGRAM GUIDE
The M.B.A. courses taken in this program will build your expertise in accounting, finance, global issues, legal aspects of business, organizational skills, marketing and economics. Additional concentration credits can also be explored if you are looking to expand in the areas of sport, arts and entertainment; international business; management information systems; or health systems.