Meet M.A. alumna Ashley (Orr) Pasay, a senior digital marketing strategist at Highmark Inc.
There's never been a better time
Pursue a Master of Arts in journalism and mass communication tailored to fit your career goals. The School of Communication now offers you four options: the journalism track, professional track, thesis track and the M.A./M.B.A.
Journalism Track with Specialty Concentrations
In an ever-changing media landscape, journalists can find a career edge by developing an expertise in specific subject areas. The concentrations within the journalism track can help you gain that expertise, to complement your professional skills, in one of the following areas:
- Environmental studies
- Criminal justice
Within the business concentration, students can further specialize in one of four areas to target their career path toward a specific industry, such as Pittsburgh's dynamic health care field:
- Health systems
- General management
- International business
Pursuing this journalism track, you will graduate with an extensive portfolio of journalism or public relations work directly related to the concentration.
The program requires 12 credits, or four classes of master’s level theory and practical courses in the specified concentration, with six credit hours to be completed before the journalism initiative or public relations campaigns course work. In the journalism initiative, students research and write long-form works such as magazine-length pieces, a series of in-depth newspaper stories or a book. In the public relations initiative, students complete integrated marketing campaigns of the caliber of the region’s top public relations and advertising agencies. All students have the opportunity to submit work for publication through partner news organizations and the Point Park News Service.
Students who are not looking to choose a concentration can consider Point Park’s professional track within the master’s program. This long-established program offers students the opportunity to design their own M.A. Students take five core courses, then select communication courses that directly relate to their areas of professional interest, including advertising, broadcast journalism, broadcast production, digital media, integrated marketing communications, media relations, photojournalism, print journalism and public relations. Students also have the opportunity to submit work for publication through partner media organizations and the Point Park News Service.
The thesis track option provides the opportunity for students to take additional courses to prepare for admission to a Ph.D. program in journalism and mass communication.
The School of Communication also offers, in conjunction with the School of Business, a 54-credit M.A. in Journalism and Mass Communication/Master of Business Administration program with concentrations in public relations and advertising management, print/digital media management and broadcast/digital media management.