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School of Communication

Integrated Marketing Communications Major

PROGRAM GUIDE | COURSE DESCRIPTIONS: COMMUNICATION; BUSINESS | FACULTY | SCHEDULE OF COURSES

Jennifer Russell is an IMC graduate who started her own communications business. Jennifer Russell earned her degree in integrated marketing communications and started her own marketing communications agency. Learn more about Jennifer's story.

Earn your IMC Degree in Two Years While Working Full Time

Are you a busy professional looking to complete your undergraduate degree and gain critical experience while working? Now is the time to explore Point Park’s Bachelor of Science in integrated marketing communications.

The IMC program combines courses from the School of Communication in:

  • advertising
  • web publishing
  • media planning and buying
  • public relations writing
  • desktop publishing
  • social media
  • personal branding

with classes from the School of Business in:

  • marketing research
  • marketing management
  • related electives

Accelerated IMC Program, Saturday Classes

The IMC program begins each fall. Admission requires 60 credit hours from a degree-track program at an accredited school (an associate's degree or the equivalent). Students complete a total of four semesters plus one summer session by taking classes on Saturdays. Following the order of classes is essential to completing the degree in the specified time frame.

Develop IMC Campaigns

The IMC program is aligned with the evolving demands of the marketplace. Through comprehensive writing, design and marketing courses and hands-on projects, students learn how to develop integrated marketing communications campaigns that produce tangible results. The capstone class organizes the group into an agency that produces an integrated marketing communications program for a local company or organization.

Graduate with Work Portfolio

Students receive personal attention and career guidance throughout the IMC program. And all graduate with a portfolio of work to share with current and future employers.

IMC Careers

  • Account Executive
  • Agency Principal
  • Community Relations Coordinator
  • Graphic Designer
  • Program Staff
  • Public Relations Assistant

Explore the IMC Program

Learn more today about the IMC accelerated Saturday-only program. Contact the Office of Graduate and Adult Enrollment, ptenroll@pointpark.edu or (412) 392-3808.