PROGRAM GUIDE | COURSE DESCRIPTIONS | FACULTY | SCHEDULE OF COURSES
Take creative control
You see thousands of advertisements every day. Ever wonder who created the themes, wrote them, designed them, placed them? It could be you. Study all the elements of successful advertising, including writing, research, account planning and media buying. Learn from current and former professionals and combine classroom work with real-world experience.
Gain even more experience with internships at advertising agencies in Western Pennsylvania and throughout the country. Become a member of the Point Park University student chapter of the American Advertising Federation, which is a great way to network with top advertising and public relations pros.
Course Offerings
You will receive a well-rounded education through Point Park's core curriculum and classes in your major. Some of the courses in the advertising program include:
- Ad Copywriting and Layout
- Advertising Campaigns
- Advertising Competition
- Advertising Photography
- Advertising and PR Writing
- Integrated Marketing Communications Research for Ad/PR
For a comprehensive list of program requirements and course descriptions, see the program guide and School of Communication course descriptions.
Career Opportunities
With a B.A. degree in advertising, you'll have the option to pursue various career opportunities, such as:
- Account planner
- Agency account executive
- Copy writer
- Media buyer
- Promotions coordinator