PROGRAM GUIDE | COMMUNICATION COURSE DESCRIPTIONS | BUSINESS COURSE DESCRIPTIONS | FACULTY | SCHEDULE OF COURSES
Jennifer Russell earned her degree in integrated marketing communications to help her switch careers, and she recently started her own marketing communications company after spending more than 10 years in the retail business. Learn more about Jennifer's story.
Bachelor of Science - IMC
Today’s media landscape calls for innovative integrated marketing communications (IMC) campaigns that sell products and services. Our accelerated IMC program does just that by utilizing a strategic approach that combines advertising, public relations, direct marketing, interactive/Internet marketing, sales promotions, and personal selling to the maximum advantage of clients. The accelerated IMC program builds on your associate's degree or 60 previously earned credits and graduates you in two years with a Bachelor of Science in integrated marketing communications.
Relevant and Current Curriculum
We revised our IMC program in 2010 to align it with the evolving demands of the marketplace, including a strong focus on corporate writing, public relations, advertising, interactive design/digital capabilities and social media. The curriculum is based on developing hands-on communication skills that are taught by faculty from the School of Communication and the School of Business (marketing, marketing research and marketing management along with business courses in areas such as human resources and sales).
Courses were designed to provide students with in-depth knowledge of the components of the promotional section of the marketing mix model. This enables students to develop and execute campaigns producing tangible results that align with, and support, the business strategies of organizations.
With the final course, the program culminates into a hands-on capstone class where the entire group is organized into an agency that produces an IMC program for a local company/organization to provide students with an invaluable real-world work simulation.
Program Structure
Admission to the IMC program (only permitted in the fall) requires students to have 60 acceptable credit hours (an associate's degree or the equivalent) and professional work experience. A B.S. degree is earned after successfully completing two years (four semesters) and a summer semester of course work. Classes are held on Saturdays over a seven-week period.
Course Offerings
All of your classes will be held Saturdays. For a comprehensive list of program requirements and course descriptions, see the program guide, School of Communication course descriptions and School of Business course descriptions.