PROGRAM GUIDE | COURSE DESCRIPTIONS | FACULTY | SCHEDULE OF COURSES
Miles Ritenour, class of 2010, works at Ketchum in Pittsburgh. His advice for students? "Get involved in the PR industry as early as you possibly can and do as many internships as possible. The more PR experience you have, the better your chances are of landing a job when you graduate."
Shape a company's image
Organize a press conference. Plan that news-generating event. Write a news release. Handle crisis communication. The public relations major will prepare you to help shape the public image of your company or organization. Learn from current and former public relations professionals and apply the knowledge to real-world clients.
Internships are available in Western Pennsylvania and throughout the country to give you the experience you need. Become a member of the Point Park University's student chapter of the Public Relations Student Society of America, which is a great way to network with top advertising and public relations pros.
Course Offerings
You will receive a well-rounded education through Point Park's core curriculum and classes in your major. Some of the courses in the public relations program include:
- Advertising and PR Graphics
- Advertising and PR Writing
- Integrated Marketing Communications Research for Ad/PR
- Public Relations Practices
- Public Relations Theory
- Publication Production
For a comprehensive list of program requirements and course descriptions, see the program guide and School of Communication course descriptions.
Career Opportunities
With a B.A. degree in public relations, you will have the option to pursue various career opportunities, such as:
- Agency account executive
- Public relations coordinator
- Special events planner
- Media spokesperson
- Writer