Integrated Marketing Communications combines advertising, public relations, promotions and interpersonal communications into a coordinated strategic program of total communications for an organization or company. The concept is valid in business, government and social service sectors. Over the past decade the public relations and advertising professions have become interrelated - both as a way of increasing communications effectiveness and controlling costs. Integrated Marketing Communications is the most advanced system of planning and carrying out communications tactics for optimum effectiveness of communication expenditures.
This Bachelor of Science degree program is based on developing hands-on communications skills, taught by faculty from the School of Communication, in such areas as writing, design, presentation skills, media relations and communications planning. Faculty members from the School of Business <2.5.2.> teach classes in marketing, marketing research and marketing management along with business courses in areas such as human resources and sales. The final course, the Capstone, organizes the entire class into an integrated communications agency that produces a comprehensive public relations, marketing and advertising program for a local company or organization. Popular luncheon workshops feature distinguished opinion leaders in communication.
Entry to this program requires each student to have 60 acceptable credit hours (an associate's degree or the equivalent) and at least five years of professional work experience. A Bachelor of Science degree is earned after successfully completing two years of coursework. All classes are held on Saturdays, with students committing the entire day to school.
Courses
Learn more about the Integrated Marketing Communications courses offered at Point Park University by visiting the School of Communication course descriptions page.
