POSITION: WEB CONTENT EDITOR, SCHOOL OF COMMUNICATION AND CONSERVATORY OF PERFORMING ARTS
REPORTS TO: Manager of Web Services (Marketing and Communications) with dotted line to Dean, School of Communication
Excellent organizational skills, including the ability to prioritize and handle multiple tasks simultaneously while meeting numerous competing deadlines. Outstanding writing, editing and content organization skills. Feature and news-writing experience required. Familiarity with AP Style preferred. Ability to adapt writing style and presentation to a variety of audiences, constituencies and media to convey key marketing messages. Experience editing and optimizing photos for online use. Experience with shooting and editing photos and video a plus; a willingness to learn is required. Strong interpersonal and diplomacy skills, particularly a collaborative and proactive workstyle. Experience in higher education or similar work environment strongly preferred. Ability to work well with others to gather, interpret, clarify, prioritize and properly utilize information to be communicated. Experience with website management, web content management systems, web design and navigation, content development, html, xml, and web analytics is preferred. Understanding of social media, including Facebook, Twitter, and Flickr. Excellent computer skills, including Mac operating system and Internet tools, required. Bachelor’s degree in communications, English, journalism, writing, or related field is expected. Minimum of five years professional experience in marketing communications, journalism, or website content management is required.
The Website Content Editor will take a leading role in creating and maintaining a dynamic and interactive interface between the Schools of Communication and Conservatory of Performing Arts and their external audiences – rich with content, well optimized for search engines, accessible for users, and consistent with marketing messaging. The Website Content Editor is responsible for updating and maintaining the schools’ sections of the University’s website – the University’s most critical enrollment-based tool. This individual will also play a critical role in generating and shaping the content of the schools’ sections, reinforcing the marketing messages of the schools in the context of the University’s mission and strategic plan.
- Work with the deans of the School of Communication and Conservatory of Performing Arts and the managing director of online communication to ensure the schools’ content areas are current and effective and appropriately showcase the academic programs, faculty achievements, and student accomplishments and opportunities.
- Develop an in-depth working knowledge of each school’s academic programs, faculty, support services, facilities and student accomplishments.
- Acquire, create and update strategic website content - ensuring that content is well-crafted according to best practices and style guide, optimized for search engines, consistent with accessibility standards, clear and concise, appealing to specific target audiences and consistent with the University’s messages.
- Develop and maintain informational content about all aspects of the schools, working with school faculty and staff as needed.
- Write, proofread, submit and publish written content and develop visual and multimedia content for publication to the website.
- Coordinate with and through deans to write materials for the web to support marketing efforts for the schools’ respective academic programs. Coordinate the development and production of multimedia content, including photo galleries, slideshows and videos.
- Develop interactive material, keeping in mind potential links, to provide prospective students with access to information they seek.
- Stay abreast of industry trends by regularly viewing websites and blogs.
- Review, update, delete and archive information and maintain a solid navigational structure within the content management system of the website.
- Work within the Office of Marketing and Communications to coordinate implementation and adaptation of written materials into end use format for the web.
- Strive to ensure that site links function properly and that, wherever appropriate, new links are created.
- Work with managing director of online communications to review Google Analytics reports, analyze data and devise recommendations for site or content improvements in a measurable format.
- Develop content messaging to meet specific communications goals, using writing, editing and multimedia skills. Work with faculty, staff and students to develop site content.
- Take part in ongoing efforts to improve the site, whether navigation, content, functionality or other means.
- Other duties as assigned.
Qualified applicants should forward a cover letter and resume via email to HROffice@pointpark.edu (preferred) or mail to:
Point Park University
Human Resources Office
201 Wood Street
Pittsburgh, PA 15222
When responding via email please reference - WEB CONTENT EDITOR - in the subject line.
Please submit documents in Rich Text (.txt) Word document (.doc) or Adobe Portable Document Format (.pdf).
All emails submitted will receive an automatic confirmation email. Due to some junk mail filters, the confirmation email may not reach you. To ensure receipt of the confirmation email, utilize the return receipt option built into your email program when sending your information.
NO PHONE CALLS PLEASE. Due to the high volume of resumes received, Point Park University will not be able to respond to inquiries regarding the status of your resume. If we determine that your skills and experience match the position requirements, we will contact you to discuss the opportunity further. If you do not hear from us, we encourage you to revisit our website at www.pointpark.edu for the status of the position and future opportunities.
Point Park University is an Equal Opportunity Employer.