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Assistant Professor of Public Relations and Advertising

Pictured is Jenna LoCastro. Photo | Nick Koehler

Contact Information

Education

  • Ph.D., Rhetoric, Duquesne University
  • M.A., Communication and Rhetorical Studies, Duquesne University
  • B.A., Communication and Theatre Arts, John Carroll University

Courses Taught

  • Writing for Public Relations
  • IMC Planning
  • Mass Media Literacy

Background

Jenna M. Lo Castro, Ph.D., is an assistant professor of public relations and advertising at Point Park University. Prior to joining the Point Park community, she was an assistant professor of corporate communications at Penn State, Fayette. She has taught at Pittsburgh universities including Duquesne, Carlow and Chatham. Lo Castro has been a reviewer for various communication journals such as the Pennsylvania Communication Annual, the Ohio Communication Journal and the Communication & Critical/Cultural Studies Journal. She also has industry experience in advertising and has written for both magazine and newspaper.

Adviser

  • Ad Federation/Public Relations Student Society of America 

Professional Memberships

  • Pennsylvania Communication Association 
  • National Communication Association
  • Eastern Communication Association
  • New York State Communication Association

Research Interests

  • Branding/Corporate Branding 
  • Communication Ethics
  • Advertising
  • Philosophy of Communication
  • Rhetoric of Gender

Selected Publications

  • Lo Castro, J. (Forthcoming). Framing the Impact of Pseudo-Influencers via Communications Ethics. In B. Watkins (Ed.), Social Media and the Changing Landscape of Brand Communication. Lexington Books
  • Lo Castro, J. (2016). A Rhetoric of Hate Speech: Informing Snyder v. Phelps via Narrative. Pennsylvania Communication Annual, 72.1: 28-45.

Selected Presentations

  • "Bargain Shopping: The Rise of Pop-Up Marketing and the Renegotiation of Time and Space in a Hypermodern Age," New York State Communication Association Conference, 2018.
  • "Hypermodernity and the (Un)Ethical Utility of Superlative Rhetoric in Advertising," National Communication Ethics Conference, 2018.
  • "Branding & Consumer Involvement Exploring Illusory Calls and Responses of Identity Via Ideological Interpellation," Eastern Communication Association Convention, 2018.
  • "Situating in the Age of Internet Immersion within a McLuhanesque World," Philosophy of Communication Conference, 2015.
  • "The Unyielding Blurred Lines of Hate Speech: Informing Snyder v. Phelps Via Narrative," Eastern Communication Association Convention, 2015.