School of Communication M.A. alumna Mae Kerr is a marketing coordinator - social media for American Eagle Outfitters.
Advance Your Career with a Graduate Degree from Point Park
Point Park University’s School of Communication offers several options for professionals looking to advance their careers with a Master of Arts:
- M.A. in Media Communication with specializations in public relations and advertising, documentary and journalism
- M.A. in Communication Technology with concentrations in social media and applied practices (also offered fully online)
- M.A. in Media Communication/Master of Business Administration with concentrations in public relations and advertising management, print/digital media management, and broadcast/digital media management
Interdisciplinary Doctoral Program
Students pursuing the M.A. in Media Communication may choose to specialize in:
- Public relations and advertising: Students will learn the latest theory and practices in creating messages that influence the public on behalf of corporations, government, education and non-profit organizations.
- Documentary: Students will report on political, social and cultural issues to produce compelling audio, photo and/or video documentaries and explore best practices in funding, distributing and marketing their work.
- Journalism: Students can choose from one of three tracks of study: the journalism initiative track with concentrations, the professional track or the thesis track. Students who wish to simultaneously earn an M.B.A. can pursue the concurrent Master of Arts/M.B.A.
- Social media: explore social media best practices, crisis and strategic communications, analytics, search engine optimization and social media campaigns.
- Applied practices: explore the role and impact of technology in society, and also take courses in media and web production.
The School of Communication, in partnership with the School of Business, offers a M.A. in Media Communication/Master of Business Administration program with concentrations in public relations and advertising management, print/digital media management and broadcast/digital media management.
The Ph.D. in community engagement prepares leaders for outreach and partnership work in civic, business and community organizations. Students can complete this 54-credit program in three academic years (attending class one night per week), and possibly less depending on whether they are transferring any post-master's credits.
Design Your Degree
Our graduate degrees allow students to design their degree by completing core classes then selecting courses in the following areas:
- broadcast journalism
- broadcast production
- digital media and design
- integrated marketing communications
- media relations
- print journalism
- public relations
- social media
Students have the option of specializing in a topic area and completing a professional project, producing a professional portfolio, or writing a thesis.
Extensive Media Partnerships
Journalistic work is aimed at publication with the Pittsburgh region’s newspapers, magazines, online publications and multimedia organizations.
The University has extensive partnership arrangements with established and new media organizations and offers the Point Park News Service. This pioneering wire service makes student print, photography and video work available for publication to an ever-expanding list of media organizations.
Tailored to the Busy Adult
The 36-credit M.A. program is designed for career-directed students. The degree can be completed in as little as two years on a part-time basis. An extremely motivated student may complete the program in one year by taking 12 credits per semester. (The M.A./M.B.A. program requires additional time.)
Graduate courses are taught regularly in the evening so students with daytime jobs may complete the program while working. Evening classes meet once a week, and students can complete two courses a semester by attending classes two nights a week.
At the Center of Communication
As Pittsburgh's only Downtown university, Point Park is located at the epicenter of one of the nation's richest media environments. Students can take advantage of the close proximity to the region’s multimedia organizations, public relations and advertising agencies, TV stations and businesses. Small class sizes mean students get to know their fellow classmates and the full-time and adjunct faculty, all of whom offer their own real-world experience, contacts and leading edge scholarship in journalism, public relations, broadcasting, advertising, new media and media design and production.
The J&MC Kathleen Bland Smith Memorial Graduate Scholarship is awarded annually on a competitive and merit basis. Graduate assistantships are available in print journalism (including work with the graduate program director), broadcast journalism and editorial assistance for a communication journal. Graduate assistantships are offered for one year and renewable for a second year and carry a stipend and full tuition waiver. Read more about graduate assistantships.