Graduate Assistant -Social Media
Position opening: Graduate Assistant - Social Media
Department: Marketing, Enrollment Management and Marketing Division
Term of appointment: One academic year assignment, with opportunity for renewal for fall 2027 semester. Appointment begins with the fall 2026 semester (late August) and lasts through early May.
Salary: $10.00 per hour, up to $3,200 per semester (for a total of $6,400 for the academic year), plus fully paid tuition and fees.
Requirements: Undergraduate degree in public relations, advertising, social media, social media management, journalism, marketing, media studies, mass communication or similar degree. Must have knowledge of all social media platforms and familiarity with best practices, accessibility and trends. Professional and/or student experience in social media, multimedia (photo/video) preferred. Bonus qualifications include familiarity with tools such as CapCut, Canva, Sprout or other social media management tool.
Applicants for this assistantship must already have been admitted into a relevant master’s program at Point Park University and must commit to enroll in a minimum of nine (9) credits per semester. The application processes for the graduate program and the graduate assistantships are separate.
Primary duties: Graduate assistant will support the social media manager in the university’s marketing department with the ultimate goal of increasing recruitment and enrollment by creating engaging content for prospective students/families on Point Park’s social media platforms. Responsibilities will primarily include content creation which will include, but not be limited to, participating in photos/videos, pitching ideas for video content (TikTok/Instagram Reels) and other platforms, attending events and doing real-time live capture and posting, editing social media videos, drafting captions for social media posts, and coordinating and formatting appropriate social media images/videos to post existing stories to platforms.
Graduate assistant will collaborate with student workers and other colleagues across the enrollment management and marketing umbrella to meet strategy goals.
Potential for some project supervision of the marketing department’s undergraduate student workers.
Qualified applicants should submit a letter of application, resume and names and contact information for at least three references via email to Kelly Martin at kmartin1@pointpark.edu
When responding via email please reference - Marketing- Social Media - in the subject line.
Please submit documents in Rich Text (.txt) Word document (.doc) or Adobe Portable Document Format (.pdf).
NO PHONE CALLS PLEASE. Due to the high volume of resumes received, Point Park University will not be able to respond to inquiries regarding the status of your resume. If we determine that your skills and experience match the position requirements, we will contact you to discuss the opportunity further. If you do not hear from us, we encourage you to revisit our website at www.pointpark.edu for the status of the position and future opportunities.
Point Park University is an Equal Opportunity Employer.