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The rapid evolution of digital communication technologies has dramatically impacted the essential knowledge and skills required to carve out and advance a career as a communications professional or scholar. This innovative Master of Arts program - offered on-campus or fully online - prepares students to embrace technology - and technological change - as an essential part of their professional portfolio.

The 36-credit program prepares students to excel in technology-driven communication fields, including multimedia, graphic design and digital journalism. Graduates will be well-positioned to pursue careers in the business, government and non-profit sectors that deal with new media production, e-publishing, marketing, public affairs, education and professional training. They will also be able to engage in communication technology analysis and research or seek admission to doctoral programs.

Virtual Chat Highlights School of Communication Graduate Programs

Program Structure

The M.A. in communication technology keeps communications theory, ethics and legal scholarship at its core but adds a focus on new social interaction technologies - all within the larger societal context. Students in the program may choose from two concentrations:

Social Media Concentration

Students will take career-focused courses that explore social media best practices, crisis and strategic communication, analytics, search engine optimization and social media campaigns. Through Wood Street Communications, Point Park's initiative with non-profit organizations, students will work with real-world clients to create and implement social media campaigns.

Applied Practices Concentration

Students will study the role and impact of technology in society, and take career-focused courses in visual communication technology, web publishing, global communication and social media, among others.

Faculty bring industry experience to the classroom

School of Communication faculty members are proven professionals with connections to top media and communication organizations.

Meet the faculty
Pictured is Tatyana Dumova, Ph.D.
  • More than 15 years of teaching at the university level, developed Point Park's M.A. in communication technology program, taught the School of Communication's first online class
  • Presented and published extensively on new media technologies, founded and edited a scholarly journal, held leadership positions in professional associations 
  • Teaches multimedia and other communication classes in face-to-face, online and hybrid modes

Course Offerings

  • Social Media Practices
  • Social Media Analytics & SEO
  • Social Media Campaigns
  • Social Media Crisis & Strategic Communication
  • Technology Mediated Communication
  • Global Communication
  • Communication, Technology & Culture
  • Visual Communication Technology
  • Web Publishing and Editing
  • Professional Video Techniques
  • Digital Photo Editing

Alumni success

Learn about where our graduates have gone on to build their careers.

More news & features
Pictured is alumna Shannon Shields. Photo | Nick Koehler
"Changing careers was one of the best decisions I’ve ever made. Getting my master’s degree from Point Park was the catalyst that allowed me to make that change."
Pictured is alumna Elizabeth Willard
"The flexibility of this program is priceless for working professionals like me. I was able to work full time and take full-time classes, feeling supported by both my job and my school. Many classes are offered online, which is fantastic for busy adults, but many classes are in person, too, allowing students to form valuable, face-to-face connections and get the best of both worlds."