SAEM Alumna Casey McGaw Hired by NHL's Columbus Blue Jackets Alumni Profile
Meet Casey McGaw '17
- Job Title & Employer
- Manager of Digital Media & Content, Columbus Blue Jackets
- Sports, Arts & Entertainment Management
- College Activities
- Her Campus Media, Pittsburgh Center for Sports Media & Marketing
- Harrisburg, Pa.
- High School
- Dauphin County Technical School
- Now Living In
- Columbus, Ohio
- Hobbies & Interests
- Reading, playing music, photography, going to concerts and live sporting events
"What drew me to Point Park and the SAEM program was the strong focus in gaining real-world experience. The professors are all industry professionals who are extremely accomplished in their fields. The projects we worked on mirrored projects we’d work on in the field."
Congratulations on your new role with the Columbus Blue Jackets. What will your job entail?
I’ll have a hand in all digital operations on the team. I’ll be the liaison between NHL/MLBAM on all social, digital and web initiatives. I’ll work all game days and events to capture and create content for social and digital platforms. My duties will include:
- Management of the team website and app
- Overseeing a small team of digital and content coordinators
- Monitoring analytics and trends for optimization
- Creating and maintaining digital and social calendars and helping with content execution
- Coordinating and executing paid social media plans and partnership activations
Previously, you served as the social media coordinator for the Indianapolis Indians. What was that experience like?
It was absolutely incredible. It was pretty cool to get to work for the top affiliate of the Pittsburgh Pirates and one of the most highly regarded MiLB teams in the league. I oversaw all organic social media efforts. This included content planning, campaign ideation, copywriting, executing, fan engagement and customer service. We started with one primary brand, @IndyIndians, and a smaller, rarely used brand for our mascot, @RowdieBear. By the end of my time here, we had fully developed both of those brands and started a social brand for our venue, Victory Field.
I became our primary offseason photographer after the 2019 season, shooting and editing photos, capturing live content and covering games and events on all social media brands. This past year, our communications coordinator and I took on covering road games on social.
How did Point Park prepare you for a career in the sports industry?
What drew me to Point Park and the SAEM program was the strong focus in gaining real-world experience. The professors are all industry professionals who are extremely accomplished in their fields. The projects we worked on mirrored projects we’d work on in the field. The faculty always pushed us to network and go after internships and other opportunities to gain experience.
The Pittsburgh Center for Sports Media and Marketing helped prepare me for a career in the sports industry immensely. The student advisory board helped put on events presented by real industry professionals and allowed us to network with them on a closer level. The center provided networking, volunteer and professional development opportunities, such as the Bradenton Area River Regatta and the PBEO Job Fair. I encourage any students interested in sports to find out how to get involved at the center.
What makes Point Park stand out from other universities?
The classes are small, which allows you to really get to know your professors. They’re able to take more time to work with you as individuals that they wouldn’t necessarily be able to at a larger university.
The best part is the location. Pittsburgh is one of the greatest cities in the world. You have three major sports teams, tons of music, theater and culture. Not only is there always a lot to do in a beautiful city, but if the sports, arts and entertainment industries are something you’re interested in, you’re in the best possible place to go out and pursue those opportunities.