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Johan Yssel, Ph.D., associate professor of public relations and advertising, presented two of his papers to the university and business communities in Macedonia in December 2012. In May 2012, he presented his work at the Exploring Advertising Conference in Sweden.

His presentations included:

  • "Lose the 'tude dude." Ohrid, Macedonia
  • "If it ain't broke, trust the Yanks to fix it!" Bitola, Macedonia
  • "Comparative Advertising." Exploring Advertising Conference, Stockholm, Sweden

At Point Park, Yssel serves as the director of the integrated marketing communications program.