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Entertainment & Music Business

Sports, Arts & Entertainment Management Degree

Rowland School of Business

Be a Part of the Show

If you're interested in pursuing a career in the business side of music or live entertainment, Point Park University's Sports, Arts & Entertainment Management (SAEM) degree program places you at the center of the action, with countless opportunities to work behind the scenes at venues of various genres and scales, including concerts at Stage AE, PPG Paints Arena, Acrisure Stadium, PNC Park and more. 

Our music business partnerships with Stage AE (AEG/Promo West) and other concert venues and promoters, such as Live Nation, Roxian Theatre, Drusky Entertainment, Opus One Productions, Women Who RockAcrisure Stadium, PPG Paints Arena and many others, give our SAEM students direct access to key shadowing and job opportunities in the entertainment field.

Additionally, Point Park has its own student-managed record label, Pioneer Records with its headquarters, The Sound Vault, right on Point Park's campus. Through the record label, students learn about record promotion, marketing and booking — including planning and hosting live concerts. Pioneer Records is unique among colleges and universities in the Pittsburgh region and is a cooperative partnership with Red Caiman Studios, a commercial recording studio in Pittsburgh. It hosts an annual music talent contest, Pioneer Star, through which students work with artists on projects throughout the year, culminating in a show at Stage AE.

Pictured is the Pioneer Records logo. Submitted. Pictured is the Gibson Gives logo. Submitted.

Follow Pioneer Records:

Entertainment/Music Management Faculty, Coursework and Internships

Faculty including Ed Traversari, MBA, former Pittsburgh concert promoter (DiCesare Engler Productions and Live Nation)Melinda Colaizzi, singer/songwriter, founder of Women Who Rock and principal at Pitch Consulting; Adam Conde, manager for George Thorogood and the Destroyers; and Jesse Naus, owner of Red Caiman Studiosbring a wealth of live entertainment business experience into the classroom.

They serve as key mentors to our students, guiding them on how to contribute to growing the next generation of music and entertainment executives.

Entertainment and music management coursework in the SAEM department includes:

  • Business of Live Entertainment
  • Emerging Trends in the Music Industry
  • Event Management
  • Facility and Venue Design
  • Music & Video Production
  • Pioneer Records
  • Production Tour Management
  • Talent and Booking
  • Ticketing

Additionally, a full-semester internship, working with industry professionals, is required to complete the SAEM degree. Multiple internships throughout the program are encouraged.

Watch the Student-Produced Music Video for Pioneer Star and SAEM Alumna Bryana Appley

SAEM Alumni Working in Entertainment Management

Point Park has SAEM alumni working throughout Pittsburgh, as well as Nashville, Los Angeles, New York City and beyond. Some of our SAEM alumni working in entertainment and music management include:

  • Brittany Bishop, marketing manage, Live Nation
  • Julie Bowser, VIP and merchandising manager in Nashville
  • Bret Kunash, nighttime economy coordinator, Office of Nighttime Economy, City of Pittsburgh
  • Alison Maternowski, operations, events and facilities professional, KEMBA Live!, AEG/Promowest
  • Jeremy Olson, assistant general manager, Stage AE
  • Kelsey Roche, music business manager in Nashville
  • Lin Sun, label operations, TikTok, Music Entertainment
  • Ericka Thomas, ticket and finance manager, booking assistant, Opus One Productions
  • Nicholas Turgeon, event manager, PNC Arena in Raleigh, North Carolina
  • Adam Valen, marketing manager, Drusky Entertainment, LLC