Skip to main content
Apply Request Info
There’s still time to reserve your spot at Point Park for Fall 2022 by paying your tuition deposit. Your deposit allows you to take advantage of class registration and housing options.
Pay your deposit

Among the Most Innovative Business Programs in the Country

Our sports, arts and entertainment management major in Downtown Pittsburgh is among the most innovative business programs in the United States.

In our program, you earn a Bachelor of Science business degree while focusing your studies in the thriving industries of sports, arts, music and entertainment marketing management.

Being located in Downtown Pittsburgh puts our students in the heart of the SAEM industries — making some of sports' most-admired teams, world-class arts and cultural organizations and nationally acclaimed entertainment venues — within walking distance. 

We offer the perfect setting for SAEM majors to network with professionals and land outstanding internships and careers in Pittsburgh and beyond.

Career Options

  • Agent
  • Box office manager
  • Sales and sponsorship executives
  • House management
  • Marketing director
  • Talent manager
  • Event manager
  • Promotions director
  • and more!
Pictured is SAEM alumna Nicole Lakovic. Submitted photo.

SAEM alumna Nicole Lakovic '21 is a new business representative for the Pittsburgh Penguins.

Sports, Arts, Entertainment and Music Partnerships Create Real-Life Student Experiences

We have academic partnerships with Stage AE, iHeart Media, the Pittsburgh Pirates, Cleveland Cavaliers and Red Caiman Studios through our student-run record label, Pioneer Records.

Additionally, there are more than 100 organizations we partner with to offer our students a variety of shadowing and internship opportunities. View our partners.

Courses & Topics

You will receive a well-rounded education through our University's core curriculum, the Rowland School of Business curriculum and the various SAEM courses including (but not limited to):

  • Amateur Athletics
  • Digital Marketing
  • Emerging Trends in the Music Industry
  • Esports
  • Facility and Venue Design/Management
  • Fundraising from Crowdfunding to Proposal Writing
  • Media Relations in Sports
  • Pioneer Records
  • Production Tour Management
  • Sports Agents
  • Talent Booking Management
  • Ticketing

Explore the specific courses you will take if you choose to focus your sports, arts and entertainment management degree in one of the following areas:

 Early Start Master's Program

  • This degree program is included in our Early Start Master's Program, through which students have the option to take two core classes from one of our master's programs. This program enables students to earn a Bachelor's degree and a Master's degree from Point Park in as little as five years. Visit our Early Start Master's Program page for more information.
SAEM Internships
From the Pittsburgh Steelers to the Rock & Roll Hall of Fame, our SAEM students complete multiple internships — both local and national — before they graduate.
Student internship profiles

Alumni Success

Learn where our SAEM graduates have gone on to build their careers in sports, arts and entertainment management.

More news & features
Pictured is Adam Valen. Submitted photo.
Adam Valen '15

Marketing Manager, Drusky Entertainment

"Being ahead of the curve and getting your foot in the door is what the SAEM program prepares students for, in addition to offering a wealth of knowledge and understanding of the industry."

Pictured is SAEM alumna Lin Sun. Submitted photo.
Lin Sun '13

Music Operations Specialist, TikTok

"The SAEM faculty teach you the importance of hands-on experience, and I cannot stress enough how true that is! It's a very competitive industry so you have to do whatever it takes for your resume to stand out."

Faculty bring industry experience and expertise to the classroom

Our professors have extensive industry and academic experience in the fields of sports, arts and entertainment management.

Meet the SAEM faculty
Pictured is SAEM assistant professor and chair Paige Beal, M.B.A.
FACULTY SPOTLIGHT
Robert Derda, M.S.
  • More than 25 years of professional experience working in the sports industry
  • Held managing and consulting positions with Learfield Sports, Pittsburgh Pirates, Duquesne University Athletics, NBA, WBNA, Pittsburgh Riverhounds and more
  • Presenter at the National Sports Forum and other conferences

SAEM News & Features

Max Kovalchuk '14
Wednesday, July 13, 2022 "All of my professors had a positive impact on me. In particular, I reached out to Professor Traversari when I was in high school to schedule time to talk about the music business. That conversation ultimately led to my decision to attend Point Park. Once I was enrolled, he was an incredible mentor and helped guide me through my years at Point Park by always taking time to help me advance my career outside of the classroom."
Rowland School of Business Launches Early Start Master's Program
Friday, June 24, 2022 "This fast-track opportunity will allow undergraduate Rowland School of Business students to start taking graduate-level classes once they reach senior status in their undergraduate degree program, enabling them to complete a graduate program in one year."
Travis Johnston '15
Friday, June 3, 2022 "If you want to be immersed in everything that Pittsburgh has to offer, Point Park University is the place for you. The SAEM program is an excellent fit for students who wish to learn by doing. You'll learn how to solve real industry problems, help develop events and initiatives that are implemented by businesses within the city, and you'll be prepared for your first full-time role upon graduation."