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Sports, Arts, Entertainment & Music Business Degree

Bachelor of Science in Sports, Arts, Entertainment & Music Business

Rowland School of Business

Among the Most Innovative Business Programs in the Country

Point Park University's Sports, Arts, Entertainment and Music Business (SAEM) major in Downtown Pittsburgh is among the most innovative business programs in the United States.

In our program, you earn a Bachelor of Science business degree while focusing your studies in the thriving industries of sports, artsmusic and entertainment marketing management.

Being located in Downtown Pittsburgh puts our students in the heart of the SAEM industries — making some of sports' most-admired teams, world-class arts and cultural organizations and nationally acclaimed entertainment venues — within walking distance. 

We offer the perfect setting for SAEM majors to network with professionals and land outstanding internships and careers in Pittsburgh and beyond. From the Pittsburgh Steelers to the Rock & Roll Hall of Fame, our SAEM students complete multiple internships — both local and national — before they graduate.

We have academic partnerships with Stage AE, iHeart Media, the Pittsburgh Pirates, Pittsburgh Penguins, Pittsburgh Steelers, Cleveland Cavaliers and Red Caiman Studios through our student-run record label, Pioneer Records.

Additionally, there are more than 100 organizations we partner with to offer our students a variety of shadowing and internship opportunities. View our partners.

Explore Our Focus Areas

Explore the specific courses you will take if you choose to focus your sports, arts, entertainment and music business degree in one of the following areas:

Courses & Topics

You will receive a well-rounded education through our University's core curriculum, the Rowland School of Business curriculum and the various SAEM courses including (but not limited to):

  • Amateur Athletics
  • Digital Marketing
  • Emerging Trends in the Music Industry
  • Esports
  • Facility and Venue Design/Management
  • Fundraising from Crowdfunding to Proposal Writing
  • Sports Sales
  • Pioneer Records
  • Production Tour Management
  • Sports Agents
  • Talent Booking Management
  • Ticketing 

Early Start Master's Program

This degree program is included in our 4+1 Master's Program, through which students have the option to take two core classes from one of our master's programs. This program enables students to earn a Bachelor's degree and a Master's degree from Point Park in as little as five years. Visit our 4+1 Master's Program page for more information.

Meet Our Industry-Experienced Faculty

Career Options

Point Park University's Sports, Arts, Entertainment & Music Business program will prepare you for a wide variety of exciting careers, such as:

  • Sports agent
  • Artist manager
  • Box office manager
  • Sales and sponsorship executive
  • House management
  • Marketing director
  • Talent manager
  • Event manager
  • Promotions director
  • Social media coordinator

Alumni Success Stories