
Concentrations
Students in the program choose one of three M.A. concentrations, while the MBA courses provide the necessary business skills in areas such as finance, managerial methods, organizational management and strategic skills. To enter this program, prospective students must complete admissions applications and be accepted for both the MBA and the M.A. programs.
Public Relations and Advertising Management
This concentration is designed for students who plan to, or already work in, management and executive positions in the public relations, advertising, integrated marketing communications, or comprehensive marketing professions and industries.
Journalism/Digital Media Management
This concentration is designed for students who plan to, or already work in, management and executive positions at companies that publish newspapers, magazines and/or newsletters, whether on paper, online or both.
Broadcasting/Digital Media Management
This concentration is designed for students who plan to, or already work in, management and executive positions at companies involved in broadcast, cable, satellite and/or online television; and/or broadcast, satellite and/or online radio.
MBA Courses
The MBA courses taken in this program will build your expertise in accounting, finance, global issues, legal aspects of business, organizational skills, marketing and economics.
Additional concentration credits can also be explored if you are looking to expand in the areas of businss analytics, health systems management, international business, management information systems or sports, arts and entertainment.
Tuition Discount
Current Point Park students (new and returning) and alumni as well as employees or members of companies and organizations that have established agreements with the University are eligible for a 25 percent discount (tuition only, does not include fees).