Choose a Concentration as a Course of Study
New for Fall 2022, students will select a concentration in PR and advertising or social media:
PR and Advertising Concentration
Students are provided with hands-on, real-world PR and advertising assignments beginning their first semester, which enables high-quality portfolio building.
Students can take courses in advertising/PR research, principles of PR/advertising, integrated marketing, social media and social media crisis and strategic communication.
Social Media Concentration
Students are provided an in-depth study of social media theories and practices in PR, advertising and marketing communication. This concentration provides students the opportunity to study, design and manage social media content as an extension of what they are learning as part of the PR/advertising curriculum.
Students can take courses in social media, social media crisis and strategic communication, social media analytics, social media campaigns and principles of PR/advertising.
Learn from Faculty with Real-World Experience, Create a Professional Portfolio
Expert faculty who teach in the program include current and former advertising and PR practitioners and managers, graphic designers and social media gurus, as well as experienced researchers and theorists.
Students will create real-world examples for their portfolio by working with Wood Street Communications - Point Park's integrated marketing communication initiative - serving nonprofits throughout the region.
Students in the program will thrive in a supportive environment of challenging courses, experienced faculty and small class sizes. Our evening classes to accommodate busy students include:
- Writing for PR and Advertising
- Social Media
- Social Media Crisis & Strategic Communications
- Social Media Analytics
- Social Media Campaigns
- Advertising/PR Research
- Principles of PR/Advertising
- Integrated Marketing
- Communication Theory
- Communication Law & Regulation
- Media Ethics & Responsibilities
- Applied Mass Communication Research Methods
M.A. Program Structure
Students may choose to select electives from a wide range of courses or pursue one of two specific tracks.
Students who choose the PR, advertising and social media professional track undertake independent study under the guidance of one or more faculty mentors. Students may select directed readings, directed research, or they may choose to develop a project that demonstrates their skills in public relations and advertising.
The PR, advertising and social media thesis track option provides the opportunity for students to take additional courses to prepare for admission to a Ph.D. program.