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Point Pitch

High School Students Create Communications Plan for a Real Client

Point Park University

Pitch Competition for High School Students

Details about the next Point Pitch TBA

Partnering with the Pittsburgh Opera, high school students developed a high-level marketing communications plan at Point Park University's inaugural Point Pitch competition for the chance to win a $500 prize for the winning pitch. 

Teams of up to six high school students developed creative ideas to promote Bravo Academy — an arts and music summer camp for students in 6th-9th grade.  

The teams were paired with a professional mentor from the Pittsburgh public relations and advertising industry, who provided networking opportunities and guidance throughout the process. Teams were charged with producing everything from the big idea to creative executions and strategy. 

Professional Mentors

  • Dan Ayer, co-founder and director of public relations and social media, Oyster Creative
  • Alumna Chelsey Rovesti, senior content marketing manager, Infectious Disease Connect, Inc. 
  • Alumna Chelsey Driskel, government account representative, Grainger, and part-time School of Communication instructor
  • Alumna Morgan Avrigean, content manager, Guns Down America

About the Client

The Pittsburgh Opera is viewed as one of the most vibrant opera organizations in the United States. Established in 1939 by five women, the opera is known for its rich artistic tradition, acclaimed artistic training program, outstanding educational programs and a progressive outlook toward the future. 

Point Pitch 2024

We welcomed students from The Kiski School and West Shamokin High School to Point Pitch 2024. One of the teams representing The Kiski School, "Break Room Agency," won the $500 prize for the winning pitch from their campaign messaging "Stage Your Future."

Congratulations to all participants!

Photo Gallery: Point Pitch 2024

Point Pitch 2024

Photos by Ethan Stoner


Contact Camille Downing, M.A., School of Communication faculty, with questions about Point Pitch: