Pittsburgh Center for Sports Media and Marketing
Pictured above: Mark Gross, senior vice president, production and remote events at ESPN, Sean Hanrahan, marketing/media strategy advisor at BBTHD and Jeff Gregor, former CMO at Turner Sports during the Magic of Monday Night Football seminar for students at Stage AE.
Bringing Sports Industry Expertise to Point Park
Once upon a time, two future major league sports executives were starting their career at Point Park University. One day they decided to give back to their alma mater and The Pittsburgh Center for Sports Media and Marketing was born.
Mike Fetchko, owner and managing director of ISM-USA, and Tom McMillan, vice president of communications for the Pittsburgh Penguins, launched The Pittsburgh Center for Sports Media and Marketing in 2011 at Point Park.
The center focuses on regional, national and international topics and trends in the fast growing sports industry. The center brings leading executives from all facets of the sports and entertainment industries to the Point Park campus to speak at workshops and seminars.
These events give Point Park students the opportunity to hear from top industry professionals about best practices and principles within sports media and marketing, and to make networking connections that can be vital to pursuing a career in the sports industry.
Over the past several years, the center brought the following sports professionals to Point Park:
- Bob and Celina Pompeani, KDKA-TV personalities
- Mike "Doc" Emrick, former NBC Sports play-by-play announcer
- Chris Eames, VP of Multimedia Sales and Marketing, ESPN
- Jamie Kerr, director of corporate sponsorship, AT&T
- Chris Jadick, former director, Bright House Sports Network
- Stephanie Walston, former senior marketing producer, Bright House Sports Network
- David Flora, former producer, PGA Tour Entertainment
- Terry Lefton, editor-at-large, SportsBusiness Journal
- John Ourand, staff writer, SportsBusiness Journal
- Leah Brown, senior manager of government and public affairs, Bright House Networks
- Alan Mason, former corporate vice president, local programming, Bright House Networks
- Terry Kalna, former senior vice president of sales and broadcasting, Pittsburgh Penguins
- Mike Tasevski, former senior vice president, U.S. sponsorship, MasterCard
- Adrienne Jonas, vice president, U.S. sponsorship team sports, MasterCard
- Bob Walsh, director of mobile engineering, NEP Broadcasting
- Nicole Letourneau, human resources director, NEP Broadcasting
- Chris Gage, former human resources generalist, NEP Broadcasting
- Krystin Roczko, former U.S. field marketing manager, Reebok-CCM Hockey
- Bentley Weiner, former director and coordinating producer, HBO Sports 24/7
- Chris Ciaccio, former VP of Marketing for IMG, a global leader in sports, fashion and media
- Sean Hanrahan, former senior VP of Global Marketing Solutions for ESPN, the worldwide leader in sports
- Carrie Brzezinksi, VP of Marketing Solutions for ESPN, the worldwide leader in sports
- Dejan Kovacevic, sports columnist and entrepreneur to present "The New Age of Sports Journalism"
- Merril Hoge, NFL analyst, ESPN
- Ed Haberle, vice president of North America Sporting Goods, Nike
- Laura Kosmalski, senior director of retail brand presentation, Nike
- Dan Potash, reporter, ROOT Sports
- Rob King, studio host and play-by-play announcer, ROOT Sports
- Shawn McClintock, senior vice president and general manager, ROOT Sports
- Tom Kayser, former president of the Texas League
- Ryan Ellis, former manager, St. Lucie Mets
- Don Kelly, former player, Detroit Tigers
- Bill Hillgrove, play-by-play announcer, Pittsburgh Steelers
- Paul Steigerwald, former play-by-play announcer, Pittsburgh Penguins
- Greg Brown, play-by-play announcer, Pittsburgh Pirates
- Michael DeCourcy, college basketball columnist, Sporting News
- Cindy Freed, former vice president, sales marketing, ESPN
- Terry Rodgers, former social media coordinator, Pittsburgh Pirates
- Jennifer Bullano Ridgley, chief communications officer, Pittsburgh Penguins
- Jeff Gregor, former executive vice president and chief marketing officer, TNT and TBS
- Frank Coonelly, former president, Pittsburgh Pirates
- David Morehouse, former CEO, Pittsburgh Penguins
- Lyndsay Signor, senior VP of consumer engagement and marketing, NBC Sports Group
- Dan Hart, director of media relations, Pittsburgh Pirates
- Burt Lauten, senior director of communications, Pittsburgh Steelers
- Field Yates, American sportswriter and analyst, ESPN
- Mallom Liggon, executive director of strategy and insight, Turner Sports
- David Koonin, agent, Creative Artists Agency
- Mark Gross, senior vice president, production and remote events, ESPN
Contact Us
The center is located in the Point Park University Student Center, Room 704. Learn more about the center's student advisory board and co-directors. For more information, please contact:
- Mike Fetchko, co-director: mfetchko@ismusa.us or 412-325-0525
- Tom McMillan, co-director: tmcmillan@pointpark.edu or 412-255-1828
- Josh Kriebel, graduate assistant
- Department email: pcsmm@pointpark.edu
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In Photos: Center Events
