School of Communication Program Spotlight: B.A. in Broadcast Production and Media Management
"New students can be active in their major and get involved with student media from day one. They can join U-View — Point Park's student broadcasting network — and crew a show, host an on-air segment or even produce their own content. Additionally, with minimal training, they can produce their own show on WPPJ, our student-run radio station."
UPDATE: Beginning Fall 2022, the B.A. in broadcasting with concentrations in broadcast production or broadcast reporting replaced the B.A. in broadcast production and media management.
Robin Cecala, Ph.D., associate professor
Why should you choose to major in broadcasting at Point Park University?
The B.A. in broadcasting offers an excellent blend of theoretical and hands-on work using industry-standard software and equipment. Both the full-time and part-time faculty are currently — or have been — working professionals. Students are taught the theoretical with industry-standard equipment by experts who have been in the field. We offer a well-rounded program that prepares students to enter the workforce with a considerable amount of experience.
Tell us about the hands-on opportunities students have beginning freshman year.
New students can be active in their major and get involved with student media from day one. They can join U-View — Point Park's student broadcasting network — and crew a show, host an on-air segment or even produce their own content. Additionally, with minimal training, they can produce their own show on WPPJ, our student-run radio station.
Students have the opportunity to use state-of-the art equipment in our on-campus facilities, including the Center for Media Innovation, University Center TV studio and WPPJ radio studio. For example, our video production classes work with industry-grade equipment for shooting and editing, the TV studios are equipped with high-end HD cameras and both TV studios use a Tricaster switcher. The University Center studio also has a full switcher for the technical director and both studios have professional audio boards.
How will this program make you career-ready?
The emphasis on the theoretical background while also putting all of the theory into practice is so important. Students are given numerous opportunities to hone their skills with practicums, internships and co-ops, all which give students a diverse breadth of experience that make them competitive in the workplace. Point Park has numerous media opportunities for students to prepare them for their careers.
Examples of some of the career opportunities awaiting our students include:
Ryan Yorgen '17, producer, PensTV, Pittsburgh Penguins
- News Director
- Master Controls Operator
- News/Sports Producer
- Assignment Editor
- Media Programming Director
- Media Research Specialist
- Broadcast/Multimedia Sales
- Multimedia Advertising Executive/Producer
- TV Sports, Entertainment or News Photographer
- Studio Camera Operator
- Studio or Field Audio Technician
- Studio or Field Video Program Director
- Studio or Field Video Technical Director