Students in the M.A. in public relations and advertising program will thrive in a supportive environment of challenging courses, experienced faculty and small class sizes. Our evening classes to accomodate busy students include:
- Writing for Public Relations
- Social Media
- Social Media Crisis & Strategic Communications
- Advertising/PR Research
- Principles of PR/Advertising
- Integrated Marketing
- Communication Theory
- Communication Law & Regulation
- Media Ethics & Responsibilities
- Applied Mass Communication Research Methods
M.A. Program Structure
Students may choose to select electives from a wide range of courses or pursue one of two specific tracks.
Students who choose the public relations and advertising professional track undertake independent study under the guidance of one or more faculty mentors. Students may select directed readings, directed research, or they may choose to develop a project that demonstrates their skills in public relations and advertising.
The public relations and advertising thesis track option provides the opportunity for students to take additional courses to prepare for admission to a Ph.D. program.