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"A Career Field in Demand: A Q&A on the Marketing and Sales Major with Dorene Ciletti, Ph.D."

Be an Influencer in the Business Market

Marketing and sales professionals play particularly impactful roles within and for organizations. They often serve as the revenue drivers, influencers, awareness creators, researchers and connectors.

At Point Park University, our marketing and sales degree program — offered on campus or fully online — will teach you to research, identify and interpret data, as well as effectively present information, influence and negotiate in this growing career field.

Additionally, our campus location in Downtown Pittsburgh's business district will provide you with direct access to educational and professional opportunities including internships, co-ops and hands-on class projects with clients.

Our program has partnered with DIRECT EFFECT® and we offer hands-on training with leading software, including the ability to earn various certifications before graduating.

Students also have access to the Michael P. Pitterich Sales & Innovation Center, which provides access to sales education and expertise. 

Concentration Options

Choose one of the following concentrations in our marketing and sales major:

  • Marketing and sales general
  • Marketing management
  • Professional sales


Courses & Topics

You will receive a well-rounded education through our core curriculum and classes in our marketing and sales major.

Our unique, ethical and relationship-based courses include:

  • Business Negotiating
  • Principles of Marketing
  • Buyer Behavior
  • Digital Marketing
  • Sales Management
  • Creativity and Product Innovation
  • Marketing Research and Analytics
  • Advanced Marketing Management

 Early Start Master's Program

  • This degree program is included in our Early Start Master's Program, through which students have the option to take two core classes from one of our master's programs. This program enables students to earn a Bachelor's degree and a Master's degree from Point Park in as little as five years. Visit our Early Start Master's Program page for more information.

Learn about the Michael P. Pitterich Sales & Innovation Center in the video below:

Faculty bring industry experience and expertise to the classroom.

Learn from professionals with extensive industry experience and academic expertise in the marketing and sales field.

Meet the faculty
Pictured is Dorene Ciletti, Ph.D.
FACULTY SPOTLIGHT
Dorene Ciletti, Ph.D.
  • Worked in marketing and sales in the health care and banking industries
  • Teaching style that centers on action learning, including consulting with multinational corporations and collaboration with community and government leaders
  • Marketer of the Year Award team member from the American Marketing Association, Pittsburgh Chapter

Career Options

The American Marketing Association recently reported that marketing research, sales and brand/project management skills are in high demand. 

With a degree in marketing and sales, you will have the option to pursue various positions including:

  • Marketing manager
  • Sales manager
  • Sales engineer
  • Product manager
  • Supply chain analyst
  • Market research analyst
  • Digital brand manager

News & Features

Rowland School of Business Launches Early Start Master's Program
Friday, June 24, 2022 "This fast-track opportunity will allow undergraduate Rowland School of Business students to start taking graduate-level classes once they reach senior status in their undergraduate degree program, enabling them to complete a graduate program in one year."
New Sales & Innovation Center Sets Up Marketing Students for Success in Collegiate Sales Competition
Tuesday, April 19, 2022 Putting their classroom lessons into practice, sophomores in Point Park University's marketing and sales program recently competed in Robert Morris University's Annual Sales Challenge, a multi-university sales competition hosted by Net Health.
Point Park University Students Win America250PA's Statewide Direct Effect Innovation Challenge
Friday, November 12, 2021 Point Park University took first place in America250PA's third annual 2021 Direct Effect Innovation Challenge (DEIC), a competition that challenges students from colleges and universities around the Commonwealth to design and develop integrated marketing campaigns that explore solutions to real-life marketing challenges and questions.