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Tuition Deposit Deadline Extended: Students interested in reserving their spot at Point Park University for Fall 2024 should pay a tuition deposit by June 1. Paying your deposit allows you to take advantage of class registration and housing options.
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Marketing and Sales Degree

Bachelor of Science in Marketing and Sales

Offered on campus and fully online

Be an Influencer in the Business Market

Pictured is the SEF Top Sales Universities icon.

Marketing and sales professionals play particularly impactful roles within and for organizations. They often serve as the revenue drivers, influencers, awareness creators, researchers and connectors.

At Point Park University, our marketing and sales degree program — offered on campus or fully online — will teach you to research, identify and interpret data, as well as effectively present information, influence and negotiate in this growing career field.

Additionally, our campus location in Downtown Pittsburgh's business district will provide you with direct access to educational and professional opportunities including internships, co-ops and hands-on class projects with real-world clients.

Our program has partnered with DIRECT EFFECT®, and we offer hands-on training with leading software, including the ability to earn various certifications before graduating.

Students also have access to the Michael P. Pitterich Sales & Innovation Center, which provides access to sales education and expertise. 

Earn Your Bachelor's and Master's Degree in Just Four Years

Beginning fall 2024, the Marketing and Sales degree program will offer an accelerated delivery time, making it possible to earn your bachelor's degree within three years and a master's degree in one year. Learn more here.

Fully Online Accelerated Degree Option

Whether you're pursuing your B.S. degree or a post-baccalaureate degree, Point Park’s online programs are offered in a flexible format at an affordable cost. Online courses are 8 weeks long and are always offered asynchronously for your convenience. 

Online students have access to the same great benefits as those on campus:

  • Point Park faculty with real-world experience.
  • Small online class sizes for individualized attention.
  • A full spectrum of University resources.
  • A student success advisor offering support from application to graduation, who will guide you to successfully complete your degree.

Cohorts begin every eight weeks. Apply now!

Why Study Marketing and Sales at Point Park University

Concentration Options

Choose one of the following concentrations in our marketing and sales major:

  • Marketing management
  • Digital marketing
  • Professional sales

Courses & Topics

You will receive a well-rounded education through our core curriculum and classes in our marketing and sales major.

Our unique, ethical and relationship-based courses include:

  • Principles of Marketing and Sales
  • Professional Selling
  • Digital Marketing
  • Buyer Behavior
  • Creativity and Product Innovation
  • Technology and Innovation in Marketing/Sales

Fast-Track Bachelor’s to Master’s Program

This degree program is included in our Fast-Track Bachelor’s to Master’s Program, through which students have the option to take two core classes from one of our master's programs. This program enables students to earn a Bachelor's degree and a Master's degree from Point Park in as little as five years. Visit our Fast-Track Bachelor’s to Master’s Program for more information.

Michael P. Pitterich Sales & Innovation Center

As a marketing and sales major at Point Park, you will utilize to the Michael P. Pitterich Sales & Innovation Center, a state of-the-art facility located on the ground floor of West Penn Hall, home to the Rowland School of Business. The center supports Point Park's focus on career readiness, providing opportunities for engaging experiences from a real-world perspective. Students will use the center to expand and apply their knowledge while building skills and expertise as they prepare for career success. 

Meet Our Faculty