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"A Career Field in Demand: A Q&A on the Marketing and Sales Major with Dorene Ciletti, Ph.D."

Be an Influencer in the Business Market

Marketing and sales professionals play particularly impactful roles within and for organizations. They often serve as the revenue drivers, influencers, awareness creators, researchers and connectors.

At Point Park University, our marketing and sales degree program — offered on campus or fully online — will teach you to research, identify and interpret data, as well as effectively present information, influence and negotiate in this growing career field.

Additionally, our campus location in Downtown Pittsburgh's business district will provide you with direct access to educational and professional opportunities including internships, co-ops and hands-on class projects with clients.

Our program has partnered with ADP® and we offer hands-on training with leading software, including the ability to earn various certifications before graduating.

Concentration Options

Choose one of the following concentrations in our marketing and sales major:

  • Marketing and sales general
  • Marketing management
  • Professional sales


Courses & Topics

You will receive a well-rounded education through our core curriculum and classes in our marketing and sales major.

Our unique, ethical and relationship-based courses include:

  • Business Negotiating
  • Principles of Marketing
  • Buyer Behavior
  • Digital Marketing
  • Sales Management
  • Creativity and Product Innovation
  • Marketing Research and Analytics
  • Advanced Marketing Management
Pictured is SAEM alumna Baylee Zimmerman. Photo by Jared Murphy

Faculty bring industry experience and expertise to the classroom.

Learn from professionals with extensive industry experience and academic expertise in the marketing and sales field.

Meet the faculty
Pictured is Dorene Ciletti, Ph.D.
FACULTY SPOTLIGHT
Dorene Ciletti, Ph.D.
  • Worked in marketing and sales in the health care and banking industries
  • Teaching style that centers on action learning, including consulting with multinational corporations and collaboration with community and government leaders
  • Marketer of the Year Award team member from the American Marketing Association, Pittsburgh Chapter

Career Options

The American Marketing Association recently reported that marketing research, sales and brand/project management skills are in high demand. 

With a degree in marketing and sales, you will have the option to pursue various positions including:

  • Marketing manager
  • Sales manager
  • Sales engineer
  • Product manager
  • Supply chain analyst
  • Market research analyst
  • Digital brand manager

News & Features

Walter Britton II, '20
Thursday, August 27, 2020 Meet Walter Britton II, a business management major focused in marketing and sales, and a business development representative intern for Cloud Adoption Solutions.
A Q&A on the Marketing and Sales Major with Dorene Ciletti, Ph.D.
Monday, August 24, 2020 "Skilled professionals in digital marketing, sales management and marketing research are in demand and many areas of marketing are projecting faster than average growth with strong salaries. Building skills in digital, research and sales, along with communication, collaboration and problem solving abilities, can help position students for a variety of career opportunities," explained Dorene Ciletti, Ph.D.
Marketing and Sales Professor Hosts Direct Effect® Live Webinar Highlighting Point Park's America250PA Student Team
Friday, June 19, 2020 Dorene Ciletti, Ph.D., associate professor and director of the marketing and sales program in the Rowland School of Business at Point Park University, recently hosted a webinar for Direct Effect® Live titled "Creating a Direct Effect with Integrated Marketing."