Create. Execute. Deliver.
Today’s workplace demands professionals who can think critically, write clearly and work effectively as part of a team. With a Bachelor of Arts in public relations and advertising from Point Park, you’ll be ready to contribute as soon as you graduate.
Point Park students gain experience and exposure by participating in regional competitions and capstone projects. Read the feature.
PR and advertising students can gain valuable contacts through PRSSA and the Ad Fed. Learn More.
In Point Park’s comprehensive program you'll explore both PR and advertising, then specialize if you choose. Starting your freshman year, you’ll take classes with professionals who are connected to the region’s leading media companies and agencies. You’ll stretch your mind and get hands-on training in four years of fascinating, intense courses. You’ll join professional organizations and consider internship opportunities in Pittsburgh and beyond.
Everything you learn will help you understand the world of integrated communications. You will team with fellow students and your professors every step of the way, including during a capstone project, when you’ll help create an agency and develop a fully integrated marketing campaign for a corporate or nonprofit client. By graduation, you will have project and presentation experience to impress a prospective employer.
So are you ready to learn how to create, execute and deliver?
Point Park's core curriculum and classes in your major will provide you with a well-rounded education. Courses in the PR and advertising program include:
- Integrated Marketing Communications Planning
- Introduction to Multimedia
- Advertising Campaigns
- Media Planning and Buying
- PR Writing
- Capstone Project
Public relations and advertising students have interned at businesses and organizations including:
- American Red Cross
- Euro RSCG Worldwide
- MARC USA
- Smith Brothers
- THIS IS RED Agency
With a degree in public relations and advertising, you will have the option to pursue various career opportunities, such as:
- Account executive
- Campaign strategist
- Media buyer
- Media relations manager
- Sponsorship promotions coordinator
- Web marketing executive
Graduates of Point Park's public relations and advertising program have gone on to employers including:
- Misco UK
- Yellow Submarine Marketing Communications