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School of Communication

Public Relations and Advertising

PROGRAM GUIDE | COURSE DESCRIPTIONS | FACULTY | SCHEDULE OF COURSES

Miles Ritenour, a PR/advertising alum, works at Ketchum. | Photo by Chris Rolinson Miles Ritenour, class of 2010, Ketchum sports marketing division: "Get involved ... as early as you can and do as many internships as possible. The more experience you have, the better your chances are of landing a job when you graduate."

Create. Execute. Deliver.

Today’s workplace demands professionals who can think critically, write clearly and work effectively as part of a team. With a Bachelor of Arts in public relations and advertising from Point Park, you’ll be ready to contribute as soon as you graduate.

Get Involved,
Gain Experience

A team presents its campaign during the marketing communications competition during spring term 2010. | Photo by Christopher Rolinson Point Park students gain experience and exposure by participating in regional competitions and capstone projects. Read the feature.

School of Communication graduate students, from left, Sarah Sudar, Stephanie Sikora, Andrew Hayn John and Pamela E. Walck at the Pennsylvania Communication Association conference in October 2011. | Photo by Tatyana Dumova PR and advertising students can gain valuable contacts through PRSSA and the Ad Fed. Learn More.


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In Point Park’s comprehensive program you'll explore both PR and advertising, then specialize if you choose. Starting your freshman year, you’ll take classes with professionals who are connected to the region’s leading media companies and agencies. You’ll stretch your mind and get hands-on training in four years of fascinating, intense courses. You’ll join professional organizations and consider internship opportunities in Pittsburgh and beyond.

Integrated Communications

Everything you learn will help you understand the world of integrated communications. You will team with fellow students and your professors every step of the way, including during a capstone project, when you’ll help create an agency and develop a fully integrated marketing campaign for a corporate or nonprofit client. By graduation, you will have project and presentation experience to impress a prospective employer.

So are you ready to learn how to create, execute and deliver?

Course Offerings

Point Park's core curriculum and classes in your major will provide you with a well-rounded education. Courses in the PR and advertising program include:

  • Integrated Marketing Communications Planning
  • Introduction to Multimedia
  • Advertising Campaigns
  • Media Planning and Buying
  • PR Writing
  • Capstone Project

For a comprehensive list of program requirements and course descriptions, see the program guide and School of Communication course descriptions.

Internship Opportunities

Public relations and advertising students have interned at businesses and organizations including:

  • American Red Cross
  • Euro RSCG Worldwide
  • Highmark
  • MARC USA
  • Mullen
  • Smith Brothers
  • THIS IS RED Agency

Career Opportunities

With a degree in public relations and advertising, you will have the option to pursue various career opportunities, such as:

  • Account executive
  • Campaign strategist
  • Copywriter
  • Media buyer
  • Media relations manager
  • Sponsorship promotions coordinator
  • Web marketing executive

Alumni

Graduates of Point Park's public relations and advertising program have gone on to employers including:

  • Brunner
  • Crossmedia
  • Ketchum
  • Make-A-Wish
  • Misco UK
  • UPMC
  • Yellow Submarine Marketing Communications