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PR, Advertising and Social Media Degree

Bachelor of Arts in Public Relations, Advertising and Social Media

Graduate Career-Ready with Professional Experience and Industry Connections

Public relations, advertising and social media are prevalent in today’s workplace as professionals create persuasive messages to build brands, communicate with target audiences, sell products or promote services.

In Point Park University’s B.A. in Public Relations, Advertising and Social Media program, students will learn to strategically create messaging and campaigns to meet the industry's ever-changing needs.

The program's curriculum combines theory, skills development and hands-on learning where students will interact with professional clients to hone their communication skills.

Our Downtown Pittsburgh location lets students network with industry professionals and secure internships and co-op experiences at corporate, agency and nonprofit organizations, as well as through classroom experiences with Wood Street Communications.

Choose a Concentration as a Course of Study

Students select a concentration in PR and advertising or social media:

PR and Advertising Concentration

Students receive hands-on, real-world PR and advertising assignments beginning in their first year and continuing throughout their academic career, enabling high-quality portfolio building.

Students can take courses in PR/advertising writing and campaigns, special events planning, marketing communications, graphic design, social media, crisis communication and sports media.

Social Media Concentration

Students are provided an in-depth study of social media theories and practices in PR, advertising and marketing communication. This concentration provides students the opportunity to study, design and manage social media content as an extension of what they are learning as part of the PR/advertising curriculum.

Students can take courses in social media marketing, analytics and SEO, social media crisis communications, graphic design and PR/advertising/social media campaigns.

Integrated Marketing Campaign

Everything you learn will help you understand the world of integrated communications. You will team with fellow students and your professors every step of the way, including during a capstone project, when you'll help create an agency and develop a fully integrated marketing campaign for a corporate or nonprofit client. By graduation, you will have project and presentation experience to impress a prospective employer.

Fast-Track Bachelor's to Master's Programs

The School of Communication offers fast-track Bachelor's to Master's degrees, including:

Academic Resources

Point Park students have access to a range of academic resources designed to support their success, including the University Advising Center and the Centers for Learning and Student Support (CLASS). The University is committed to helping students meet their academic goals. Learn more about our academic resources.

PR, Advertising & Social Media Student Experience


Career Options: What You Can Do With a PR, Advertising & Social Media Degree

  • Public relations specialist
  • Advertising account executive
  • Communications director
  • Social media manager
  • Social media influencer
  • Copywriter
  • Promotions manager
  • Content specialist
  • Brand manager

Meet Our Faculty

PR, Advertising & Social Media Alumni

Point Park POV: Meet Our Students