Tom Loftus, chief marketing officer at VisitPITTSBURGH, presented "How Being Crazy Creative Can Make Your Campaign a Winner" to Point Park students.
Integrated Marketing Campaign
Everything you learn will help you understand the world of integrated communications. You will team with fellow students and your professors every step of the way, including during a capstone project, when you'll help create an agency and develop a fully integrated marketing campaign for a corporate or nonprofit client. By graduation, you will have project and presentation experience to impress a prospective employer.
Course Offerings
Point Park's core curriculum and classes in your major will provide you with a well-rounded education. Courses in the PR and advertising program include:
- Ad/PR Planning
- Social Media
- Social Media Crisis & Strategic Communication
- Special Events Planning
- Introduction to Multimedia
- Advertising Campaigns
- PR Writing
- Visual Storytelling
- Video Storytelling
- Media & Society
- Media Storytelling
- Media Literacy
- Diversity and Communication
- Introduction to Digital Photography
- Capstone Project
Video with PR & Advertising Faculty
Career Options
With a degree in public relations and advertising, you will have the option to pursue various career opportunities, such as:
- Agency Account Executive
- Account Planner
- Public Relations Coordinator
- Campaign Strategist
- Copywriter
- Social Media Strategist
- Community Relations Assistant
- Media Buyer
- Internal Communications Coordinator
- Media Spokesperson
- Special Events Planner
- Sponsorship Promotions Coordinator
- Web Marketing Executive
