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Today's workplace demands professionals who can think critically, write clearly and work effectively as part of a team. With a Bachelor of Arts in public relations and advertising from Point Park, you'll be ready to contribute as soon as you graduate.

In Point Park's comprehensive program - available on campus or fully online - you'll explore both PR and advertising, then specialize if you choose. Starting in your freshman year, you'll take classes with professionals who are connected to the region's leading media companies and agencies. You'll stretch your mind and get hands-on training in four years of fascinating, intense courses. You'll join professional organizations and consider internship opportunities in Pittsburgh and beyond.

Tom Loftus, chief marketing officer, VisitPITTSBURGH speaks to students in JVH Auditorium. Photo | Hannah Johnston

Tom Loftus, chief marketing officer at VisitPITTSBURGH, presented "How Being Crazy Creative Can Make Your Campaign a Winner" to Point Park students.

Integrated Marketing Campaign

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Everything you learn will help you understand the world of integrated communications. You will team with fellow students and your professors every step of the way, including during a capstone project, when you'll help create an agency and develop a fully integrated marketing campaign for a corporate or nonprofit client. By graduation, you will have project and presentation experience to impress a prospective employer.

Course Offerings

Point Park's core curriculum and classes in your major will provide you with a well-rounded education. Courses in the PR and advertising program include:

  • Ad/PR Planning
  • Social Media
  • Social Media Crisis & Strategic Communication
  • Special Events Planning
  • Introduction to Multimedia
  • Advertising Campaigns
  • PR Writing
  • Visual Storytelling
  • Video Storytelling
  • Media & Society
  • Media Storytelling
  • Media Literacy
  • Diversity and Communication
  • Introduction to Digital Photography
  • Capstone Project

Faculty bring industry experience to the classroom

School of Communication faculty members are proven professionals with connections to top media and communication organizations.

Meet the faculty
Pictured is Jenna Lo Castro. Photo | Nick Koehler
  • Professional experience in advertising, newspaper and magazine industries.
  • Director of communications and strategy, Oyster Creative Collective.
  • Teaches public relations, advertising and integrated marketing communication classes. Adviser, Ad Federation/Public Relations Student Society of America.
Pictured is Camille Downing.
  • President of Downing Communications, a communications consultancy that specializes in non-profit public relations and marketing
  • Board member and leader for IABC at the local, regional and international level
  • Associate professor, part-time, for 16 years at Point Park teaching public relations and integrated marketing communications courses

Video with PR & Advertising Faculty

Career Options

With a degree in public relations and advertising, you will have the option to pursue various career opportunities, such as:

  • Agency Account Executive
  • Account Planner
  • Public Relations Coordinator
  • Campaign Strategist
  • Copywriter
  • Social Media Strategist
  • Community Relations Assistant
  • Media Buyer
  • Internal Communications Coordinator
  • Media Spokesperson
  • Special Events Planner
  • Sponsorship Promotions Coordinator
  • Web Marketing Executive

Alumni success

Learn about where our graduates have gone on to build their careers.

More news & features
Pictured is Kim Roberts. Submitted photo.
Roberts is a corporate communications specialist at Michael Baker International.
Pictured is Maggie Stasko. Photo | Nick Koehler
Stasko is an account executive at BCW Global.

News & Features