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Public relations, advertising and social media are prevalent in today’s workplace as professionals create persuasive messages to build brands, communicate with target audiences, sell products or promote services.

In Point Park University’s B.A. in Public Relations, Advertising and Social Media program — available on campus or fully online — students will learn how to strategically create messaging and campaigns to meet the ever-changing needs of the industry.

The program's curriculum combines theory, skills development and hands-on learning where students will interact with professional clients to hone their communication skills.

Being located in Downtown Pittsburgh allows our students to network with industry professionals and land internships and co-op experiences at corporate, agency and nonprofit organizations, as well as through classroom experiences in conjunction with Wood Street Communications.

(L-R) Megan Clista, Jenna Lo Castro, Anton Johnson II, Gabe Sunderman and Dan Ayer. Photos by Nathaniel Holzer '22.

Three Point Park University School of Communication alumni and a professor are part of the team at Oyster Creative Co., a marketing agency in Pittsburgh.

Choose a Concentration as a Course of Study

New for Fall 2022, students will select a concentration in PR and advertising or social media:

PR and Advertising Concentration

Students are provided with hands-on, real-world PR and advertising assignments beginning their first year and continuing throughout their academic career, which enables high-quality portfolio building.

Students can take courses in PR/advertising writing and campaigns, special events planning, marketing communications, graphic design, social media, crisis communication and sports media.

Social Media Concentration

Students are provided an in-depth study of social media theories and practices in PR, advertising and marketing communication. This concentration provides students the opportunity to study, design and manage social media content as an extension of what they are learning as part of the PR/advertising curriculum.

Students can take courses in social media marketing, analytics and SEO, social media crisis communications, graphic design and PR/advertising/social media campaigns.

Course Offerings

Point Park's core curriculum and classes in your major will provide you with a well-rounded education. Courses in the PR, advertising and social media program include:

  • PR/Advertising/Social Media Writing and Campaigns
  • Integrated Marketing Communication
  • Graphic Design
  • Social Media Analytics & SEO
  • Social Media Crisis & Strategic Communication
  • Special Events Planning
  • Digital Photography
  • Media Storytelling
  • Research, Law and Ethics
  • Sports Media
  • Diversity and Communication
  • Capstone Project

Integrated Marketing Campaign

Top Public Relations Degrees logo 2021.jpg

Everything you learn will help you understand the world of integrated communications. You will team with fellow students and your professors every step of the way, including during a capstone project, when you'll help create an agency and develop a fully integrated marketing campaign for a corporate or nonprofit client. By graduation, you will have project and presentation experience to impress a prospective employer.

Faculty bring industry experience to the classroom

School of Communication faculty members are proven professionals with connections to top media and communication organizations.

Meet the faculty
Pictured is Jenna Lo Castro. Photo | Nick Koehler
  • Assistant Professor, PR, Advertising & Social Media, School of Communication
  • Teaches PR, advertising, social media, IMC, research courses
  • Professional experience in advertising, newspaper and magazine industries
  • Director of Communications and Strategy, Oyster Creative Collective
  • Adviser, AdFed
Pictured is Camille Downing.
  • Lecturer, PR, Advertising & Social Media, School of Communication
  • President of Downing Communications, a communications consultancy specializing in non-profit PR and marketing
  • Board member and leader for Public Relations Society of America (PRSA) and International Association of Business Communication (IABC)
  • Teaches PR, advertising, social media, special events, crisis communications, media literacy courses
  • Adviser, Public Relations Student Society of America (PRSSA)

Career Options: What You Can Do With a PR, Advertising & Social Media Degree

  • Public relations specialist
  • Advertising account executive
  • Communications director
  • Social media manager
  • Social media influencer
  • Copywriter
  • Promotions manager
  • Content specialist
  • Brand manager

Did You Know ... 

  • Employment of PR specialists is projected to grow 11 percent from 2020 to 2030, faster than the average for all occupations. — 2022 U.S. Bureau of Labor Statistics
  • Overall employment of advertising, promotions and marketing managers is projected to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations. — 2022 U.S. Bureau of Labor Statistics
  • The global social media management market is anticipated to grow by more than 21 percent by 2028. — 2021 Social Media Management Market Report by Research Dive.

Alumni success

Learn about where our graduates have gone on to build their careers.

More news & features
Pictured is Kim Roberts. Submitted photo.
Roberts is a corporate communications specialist at Michael Baker International.
Pictured is Maggie Stasko. Photo | Nick Koehler
Stasko is an account executive at BCW Global.

News & Features