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School of Business

Sports, Arts and Entertainment Management Degree


Pictured is Robby Bell, a 2011 SAEM alumnus and marketing specialist for the Rivers Casino. | Photo by Chris Squier Robby Bell, an award-winning marketing specialist for the Rivers Casino, is an alumnus of the SAEM program.


Learn to Manage the Fields of Sports, Arts and Entertainment

Point Park University's sports, arts and entertainment management program in Downtown Pittsburgh is one of the most innovative in the United States. Students earn a business degree while focusing in the three industries of sports, arts and entertainment management.

Courses Taught in Downtown Pittsburgh 

Taught by practicing professionals, the SAEM major combines a solid background in business, marketing and management with the added expertise in sports, arts and entertainment management. This type of course work is not typically found in undergraduate programs.

Business courses in the SAEM department include:

  • Principles of Management
  • Business Law
  • Intro to Accounting I and II
  • Human Resource Management
  • Corporate Finance
  • Strategic Planning

SAEM majors then have the flexibility to take industry-specific courses of their choice, such as:

  • Event Management
  • The Business of Concert Promotion and Touring
  • Facilities and Venue Design
  • Advertising and Public Relations
  • Performing Arts Management
  • Business of Live Entertainment
  • Talent Management
  • Media Management
  • Legal Aspects of Sports, Arts and Entertainment 
  • Essential Fundraising Principles

Sports Management

Sure there are lots of sports management programs out there. But none have the depth of experience and advantage of crossover exposure like Point Park University's SAEM major. In addition, there are national and college sports teams located just steps from Point Park's Downtown Pittsburgh ampus.

Arts Management

The SAEM department builds on the strength of Point Park's nationally ranked Conservatory of Performing Arts — a perfect platform for training on the business side of this career path. SAEM courses have helped aspiring musicians launch their careers and provided dancers with skills in studio business operations. In addition, Pittsburgh’s Cultural District is just blocks away from campus, offering students with the opportunity to work in theatre, ballet, opera and dance performance. The Carnegie Museums, Carnegie Science Center and the Andy Warhol Museum are also nearby.

Entertainment Management

The SAEM department educates students in the development of concert and talent management, booking agencies, record labels and ticketing to name a few areas. Students also learn about what it takes to work in management at a stadium, arena, theater or any other type of venue or facility.

Landing Internships and Careers

Students can complete up to three internships for academic credit with at least one internship required to graduate. Point Park University's vibrant campus in Downtown Pittsburgh is within walking distance to top-tier sports arenas, renowned arts organizations and live entertainment venues. This offers the perfect setting for SAEM majors to land outstanding internships and careers in Pittsburgh and beyond.

Academic Partnership with Stage AE

Point Park University and Stage AE, one of Pittsburgh’s newest concert venues, have formed an academic partnership to offer students in the SAEM major with an opportunity to learn about the entertainment industry from a dedicated classroom space at Stage AE on Pittsburgh's North Shore.

Hands-On Experience with a Record Label

Unique among colleges and universities in the Pittsburgh region, the SAEM program manages the Point Park University-operated record label Pioneer Records, housed at Red Caiman Media, a commercial recording studio in Pittsburgh's Uptown section.

Video on the SAEM Program

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