Managing Pro Athletes: SAEM Graduate Working for SLG Sports and Entertainment in Pittsburgh Alumni Profile
Meet Austin Brooks
- Job Title & Employer
- Marketing Manager and Assistant in Football Operations, SLG Sports and Entertainment
- Sports, Arts & Entertainment Management
- April 2018
- College Activities
- Member of the Point Park Baseball Team
- Baseball and Trustee
- Fort Lauderdale, Fla.
- High School
- Western High School
- Now Living In
- Pittsburgh, Pa.
- Hobbies & Interests
- Sports, movies and making my friends and peers laugh
"Austin embodies the phrase 'go-getter.' He has a unique skills set combining business savvy with creative design. He exceeds the expectations asked of him and will make an immediate impact in the sports and entertainment industry. Point Park University has provided Austin an abundance of knowledge and faculty who have shown him both the conceptual and practical sides of the industry, giving him the tools necessary to excel beyond the classroom."
"The classes I took throughout my career at Point Park have helped me tremendously when it comes to marketing and looking for opportunities for our clients."
Tell us about the work you do for SLG Sports and Entertainment.
My work at SLG Sports and Entertainment includes overseeing the marketing and social media marketing for our company and clients. SLG represents professional football players in the NFL and CFL. I am in charge of assisting with brand development and coming up with personalized marketing plans for our clients and potential clients that we want to represent.
Another big part of my job involves setting up our clients with endeavors off the field and various endorsement and sponsorship opportunities. I also assist in the recruiting process for the agency by studying game film, interviews, stats and everything we need to know or can find out about the player to see if he or she would be a good fit for us to represent.
The clients I currently do marketing work for include Trey Marshall, strong safety for the Denver Broncos; Niles Scott, defensive tackle for the San Francisco 49ers; Kendall Calhoun, offensive line for the Houston Texans; Paul Butler, tight end for the Oakland Raiders and Devin Butler, cornerback for the Calgary Stampeders.
How have your SAEM classes helped you in this role?
The classes I took throughout my career at Point Park have helped me tremendously when it comes to marketing and looking for opportunities for our clients.
Classes such as Legal Aspects with Instructor and Attorney Hagen Starz, Sports Agents with Instructor Chuck Berry, Personal Branding with Professor Bob Derda and Business Models with Professor Teresa Gregory, along with all the guidance and knowledge I have received from Professor Steve Tanzilli, have given me the best opportunities and tools to be successful in this industry and agent world. Their extensive knowledge and personal work experiences that they shared with me as a student helped me understand how the industry works and the importance of networking.
What attracted you to Point Park University?
Besides getting offered academic and athletic scholarships to play baseball, the campus and location of the University in the heart of Downtown Pittsburgh in a major sports city seemed like an amazing opportunity for me to find a good job in the sports industry.
Also, reading about all the professors and their experiences working in sports, arts and entertainment management, I knew I would be getting the most in-depth knowledge taught to me so it was a perfect fit.
What are your favorite Point Park memories?
My favorite memories are walking across the stage at graduation after all the hard work I put in and life obstacles I had to overcome before arriving to Point Park as well as all the friends and connections I made along the way.
What are your career goals?
My career goals are to continue to learn and improve every day at my current position as I obtain a master’s degree and take my agent exam for the NFLPA. When I do finally become an agent, my goal is to be one of the most respected and loyal agents in the industry.
Photo by Brandy Richey, senior multimedia major