Skip to main content

Today's workplace demands professionals who can think critically, write clearly and work effectively as part of a team. With a Bachelor of Arts in public relations and advertising from Point Park, you'll be ready to contribute as soon as you graduate.

In Point Park's comprehensive program - available on campus or fully online - you'll explore both PR and advertising, then specialize if you choose. Starting in your freshman year, you'll take classes with professionals who are connected to the region's leading media companies and agencies. You'll stretch your mind and get hands-on training in four years of fascinating, intense courses. You'll join professional organizations and consider internship opportunities in Pittsburgh and beyond.

Pictured is Professor Bob O'Gara.

Professor Bob O'Gara teaches public relations and advertising and integrated marketing communications classes, and is co-adviser for the Public Relations Student Society of America/American Advertising Federation.

Integrated Marketing Campaign

The Best Schools logo

Everything you learn will help you understand the world of integrated communications. You will team with fellow students and your professors every step of the way, including during a capstone project, when you'll help create an agency and develop a fully integrated marketing campaign for a corporate or nonprofit client. By graduation, you will have project and presentation experience to impress a prospective employer.

Course Offerings

Point Park's core curriculum and classes in your major will provide you with a well-rounded education. Courses in the PR and advertising program include:

  • Integrated Marketing Communications Planning
  • Social Media
  • Introduction to Multimedia
  • Advertising Campaigns
  • Media Planning and Buying
  • PR Writing
  • Capstone Project

Faculty bring industry experience to the classroom

School of Communication faculty members are proven professionals with connections to top media and communication organizations.

Meet the faculty
Pictured is Camille Downing.
FACULTY SPOTLIGHT
  • President of Downing Communications, a communications consultancy that specializes in non-profit public relations and marketing
  • Board member and leader for the International Association of Business Communicators at the local, regional and international level
  • Associate professor, part-time, for 16 years at Point Park University teaching public relations and integrated marketing communications courses

Career Options

With a degree in public relations and advertising, you will have the option to pursue various career opportunities, such as:

  • Agency Account Executive
  • Account Planner
  • Public Relations Coordinator
  • Campaign Strategist
  • Copywriter
  • Social Media Strategist
  • Community Relations Assistant
  • Media Buyer
  • Internal Communications Coordinator
  • Media Spokesperson
  • Special Events Planner
  • Sponsorship Promotions Coordinator
  • Web Marketing Executive

Alumni success

Learn about where our graduates have gone on to build their careers.

More profiles
Pictured are alumnae Kariann Mano and Stacey Simon at Havas PR. Photo | Nick Koehler
From Point Park University to Havas PR: Alumni work for one of the world's largest communications groups.