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Our sports, arts and entertainment management major in Downtown Pittsburgh is among the most innovative business programs in the United States.

In our program, you earn a Bachelor of Science business degree while focusing your studies in the thriving industries of sports, arts and live entertainment and marketing management.

Being located in Downtown Pittsburgh puts our students in the heart of the SAEM industries — making some of sports' most-admired teams, world-class arts and cultural organizations and nationally acclaimed live entertainment venues — within walking distance. 

We offer the perfect setting for SAEM majors to network with professionals and land outstanding internships and careers in Pittsburgh and beyond.

Academic, Shadowing and Internship Partnerships

We have academic partnerships with Stage AE, iHeart Media, the Pittsburgh Pirates and Red Caiman Studios.

Additionally, there are more than 100 organizations we partner with to offer our students a variety of shadowing and internship opportunities.  View our partners.

Pictured is SAEM alumnus Austin Brooks. Photo by Brandy Richey.

SAEM alumnus Austin Brooks '18 is a marketing manager and assistant in football operations for SLG Sports and Entertainment. His clients include Trey Marshall, strong safety for the Denver Broncos; Niles Scott, defensive tackle for the San Francisco 49ers and Kendall Calhoun, offensive line for the Houston Texans, among others.

Courses & Topics

You will receive a well-rounded education through our University's core curriculum, the Rowland School of Business curriculum and the various SAEM courses including (but not limited to):

  • The Business of Live Entertainment
  • Digital Marketing
  • Managing a Sports Organization
  • Event Management
  • Facility and Venue Management
  • Ticketing
  • The Recording Industry
  • Sports Agents
  • Emerging Trends in the Music Industry

Student & Alumni Success

Learn where our SAEM graduates have gone on to build their careers in sports, arts and entertainment management.

More profiles
Pictured is SAEM student John Blattenberger

Partnership Marketing Support Intern, Pittsburgh Penguins

"My SAEM classes have given me insight into what to expect working in the real world. The classes are very hands on and the professors know the industries because they have worked in them."

Pictured is SAEM alumna Kimberly Prelosky. Photo by Brittany Bishop.

Manager of Artistic Operations, Pittsburgh Symphony Orchestra

"Being an SAEM graduate has helped me to be efficient at my job because I understand how my part and everyone else's part fits into the big picture."

Career Options

With a degree in sports, arts and entertainment management, you will have the option to pursue various career opportunities such as:

  • Agent
  • Box office manager
  • Sales and sponsorship executives
  • House management
  • Marketing director
  • Talent manager
  • Event manager
  • Promotions director
  • and more!

Faculty bring industry experience and expertise to the classroom

Learn from professors with extensive industry and academic experience in the fields of sports, arts and entertainment management.

Meet the SAEM faculty
Pictured is SAEM assistant professor and chair Paige Beal, M.B.A.
  • More than 25 years of professional experience working in the sports industry
  • Held managing and consulting positions with Learfield Sports, Pittsburgh Pirates, Duquesne University Athletics, NBA, WBNA, Pittsburgh Riverhounds and more
  • Presenter at the National Sports Forum and other conferences

SAEM News & Features